I’ve been quite busy recently. There is the usual writing going on, but I also have a few articles in the works, another rugrat in the works, and I’ve also been interviewed for the Skeptically Challenged Podcast.
In the podcast, Ross, Ketan and myself discuss a range of topics and try to bring the science. Ketan discusses the mythical wind turbine syndrome, I discuss a recent climate paper, and we cover the promises of fusion power from Lockhead Martin and the recent Ebola hysteria.
Consider supporting Skeptically Challenged on Patreon;
Edit: Ross and I discussed a couple of other topics in the session below: Supplements and Atheists in Rehab.
New Captain Disillusion Video! – http://youtu.be/h0pIZH-W6b4?list=UUEOXxzW2vU0P-0THehuIIeg
Some links to the material I was name dropping:
Also, stay tuned until the very end and you’ll hear just one of the bits that Ross will have for subscribers, mainly jokes. Now just imagine how we managed to work rocket powered Miley Cyrus into the discussion.
What better way to celebrate one of my favourite weeks than with a quote from John Green about his book, The Fault In Our Stars, being banned:
I guess I am both happy and sad.
I am happy because apparently young people in Riverside, California will never witness or experience mortality since they won’t be reading my book, which is great for them.
But I am also sad because I was really hoping I would be able to introduce the idea that human beings die to the children of Riverside, California and thereby crush their dreams of immortality. (Source)
There are all sorts of weird reasons that books have been banned in the past and present. Last year I covered the topic at length with both the reasons and the recent favourites for the book banning trolls. As another year rolls round, nothing has really changed. Please, won’t somebody think of the children!!
(I promise, this is the only time I will ever link to Buzzfeed)
If there is one thing I don’t understand it is spam. Is it human food or dog food? Does it count as meat if it has vegetables (potatoes) in it? I understand spam comments on my blog even less.
But sometimes you just have to admire the spambots that also enjoy irony.
Howdy, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam feedback? If so how do you prevent it, any plugin or anything you can suggest? I get so much lately it’s driving me mad so any support is very much appreciated. my web blog – kim kardashian hollywood cheats ()
Now obviously I clicked on the link (not included) straight away and went to the blog, because, you know, who doesn’t love Kim Kardashian. On a related point: who is Kim Kardashian and why should I care?
The post does ask some valid questions which I am more than willing to answer. Yes, I do get a lot of spam feedback/comments. This blog seems to get as many spam comments per month as the total lifetime legitimate comments. Or to put it another way: a lot. My main suggestion for people wanting to block spam from their blog is to make sure every post has to be approved, and after the blog has been running for a while, the spam filters and approvals become pretty efficient.
The unasked question is: doesn’t that many spam comments annoy me? Well, no. Why would it? Sure, it would be annoying if my filter was less than 99% efficient, but ifs, buts and asses aren’t really causes for concern. And I’m sure that some legitimate comments are getting lost in the genuine Oakleys and real fake Armani spam ads, which is a reason to be annoyed. But overall, I see the huge bulk of spam comments to this blog to be an indicator, on some level, of success. I could be wrong here, but if this blog wasn’t doing reasonably well on searches and traffic, I’d suspect the spam would be much lower.
And now it is time for some Vikings to sing their favourite song:
Update: As fortune would have it, the same spammer as referenced above posted again today with a salient addition to one of my older posts from 2012. This new post was nowhere near as ironic:
Kim Kardashian sex tape
Have you ever thought about adding a little bit more than just your articles?
I mean, what you say is important and all. However just imagine if you added some great photos or video clips to give
your posts more, “pop”! Your content is excellent but with pics and clips, this website
could definitely be one of the best in its field.
For quite some time now, which is another way of saying I can’t remember when exactly, I’ve been saying that e-readers are one screen improvement in phones/tablets away from redundancy. Now tech writers (whom I love) are coming round to my way of thinking, with a recent article in Salon suggesting that e-readers are going the way of mp3 players and vinyl:
Tech writers have begun rolling out their eulogies for the humble e-reader, which Mashable has deemed “the next iPod.” As in, it’s the next revolutionary, single-purpose device that’s on the verge of being replaced by smartphones and tablet computers. Barnes & Noble is spinning off its Nook division. Amazon just debuted its own smartphone, which some are taking as a tacit admission that more people are reading books on their phone these days, to the detriment of the Kindle. The analysts at Forrester, meanwhile, expect that U.S. e-reader sales will tumble to 7 million per year by 2017, down from 25 million in 2012.
At New York Magazine, Kevin Roose argues that this is “bad news for the book industry.” He writes:
If you’ve ever tried to read a book on your phone, you’ll know why. Reading on an original Kindle or a Nook is an immersive experience. There are no push notifications from other apps to distract you from your novel, no calendar reminders or texts popping up to demand your immediate attention. And this immersion is partly why people who use dedicated e-readers tend to buy a lot of books. (One survey indicated that e-book readers read about 24 books a year, compared to 15 books a year for paper-and-ink readers.)
A drop in e-book sales, which are actually more profitable for publishers than hardcovers, would certainly mean trouble for the industry. But I’m not convinced that’s where the death of e-readers will lead. Nook and Kindle owners might buy more books than your typical American, but I’m guessing a lot of that is simply because they’re more, well, bookish. As Pew wrote in January, “Adults who own e-readers like Kindles or Nooks read e-books more frequently than those who only own other devices (like tablets or cell phones). However, it is difficult to know whether that is because dedicated e-readers encourage more reading or because avid readers are more likely to purchase e-reading devices.”
Devices come. Devices go. The Kindle and Nook helped teach us all to pay for e-books, and I’m guessing that will be delivering publishers dividends for years to come.
I think we can all agree that e-books themselves aren’t dying, or books for that matter. I’d argue that reading a novel, or similar, will continue to be a pastime for many years to come, regardless of medium: digital, physical, or metaphysical. We’ll probably still be reading books when flame breathing giant lizards enter our dimension to destroy civilisation. After that time we’ll be too busy building something other than giant robots to fight the monsters to worry about reading.
When e-readers originally hit the market, phone screens were much smaller and the iPad was in its infancy, thus the e-ink screens of the e-readers offered a much better reading experience. They were a hit with the avid reading crowd, with the ability to shop for books, read them, shop for more books, read them, maybe do a bit more reading, then think about charging the e-reader in between side-loading some more books. But all of those advantages were heavily reliant upon the better reading experience.
Phones and tablets as e-readers have many advantages: they tend to go everywhere with us; they can access all libraries; they can access all online bookshops, not just the one you bought the e-reader from (*cough* Amazon *cough*); they can be used for audiobooks; they have a larger market share so better technology advancements (i.e. where’s the colour e-ink we were promised?); and they can do things other than be used as a reading device. Now with a range of screen sizes in phones and tablets (e.g. Samsung Note, iPad Mini, iPad, standard phone, etc) there is a non-dedicated e-reader suited to you!
Although, let’s not get ahead of ourselves just yet. This magical new screen I’m seeing in my crystal ball – did I mention I see a breakup on the horizon for Brad and Angelina? – isn’t here yet. Until we have the new screen and e-reader owners are upgrading or replacing their old devices, the dedicated e-ink e-reader is still going to be the device of reading choice for avid readers. The articles are talking about a decline in sales from a peak of 25 million in 2012, to a “predicted” 7 million in 2017. Is this really surprising regardless of a tech upgrade?
You see, this is why I love tech articles so much: the lack of a reality check. 25 million sales in 2012 (26 million in 2011 from my source), on top of other sales in previous years, pretty much taps out the avid reader market to sell e-reader devices to. So any sales after that are going to be from old e-readers dying and needing replacement, which is probably where the 7 million figure comes in (note that my source shows that to occur in 2016, not 2017). That isn’t the death of the e-reader, that is the maturation of the market. I guess we could try to convince avid readers to not spend as much money on books and instead spend more money on buying e-readers, but that would lead to all sorts of problems. We’d need shelves to store all of these e-readers on, maybe even taking up entire walls; file them using some sort of system that allows us to easily find them in order; perhaps hire a person, let’s call them a librarian, to look after these e-readers until someone comes to use them.
So despite my agreement that e-readers will eventually be replaced by other devices, I think that news of the death of the e-reader is greatly exaggerated.
I don’t get out to commercial gyms that often. My own home setup is a power rack, barbell, a few hundred kilos of plates, some spinlock dumbbells, a bench, and a bike; which is more than many gyms offer. Thus, I only really step into a commercial gym when traveling or if I’m on holiday. But every one of these gyms has a list of people that inhabit them.
The average gym always seems to have these people. I wouldn’t be surprised if they are moving around to each gym, training multiple times a day, every day, all over the country. I doubt they travel internationally, as I’m sure other countries can come up with their own stereotypes. Please note, these stereotypes don’t seem to apply to powerlifting and weightlifting gyms, probably due to screening at the door by a guy that looks like he ate a bouncer.
Skinny guys lifting in the mirror
I think the reason the skinny guys have to watch themselves so closely in the mirror is due to their lack of muscle, thus needing to be closer to see it working.
Woman who clearly doesn’t want to be there
She will usually be wandering around the gym aimlessly, doing as little as possible, sometimes arguing with her personal trainer about not being able to do any more reps, let alone sets.
Guy who clearly doesn’t want to be there
This guy will usually be middle aged and portly, who was driven to the gym and wheeled through the door on a fridge trolley by his physician, with direct instructions to exercise before he drops dead of a cholesterol induced heart attack.
Person busy checking their phone whilst sitting on machine
This has changed over time, as it used to be the person reading a magazine or newspaper, but now with smart phones people can sit on $5,000 worth of equipment for 30 minutes whilst they check their messages and read Buzzfeed.
Resident couple who spend as much time flirting and smooching as working out
You just know that if there weren’t quite so many people around they’d be having sex on every piece of equipment in the gym. Even the tricep machine.
Big fish in small pond
Often fat, but not always, this is the strongest guy in the gym, which is really not saying much because all the other strong people have left for gyms that have more weight plates.
The clueless lifter
Curling in the squat rack, squatting on a bosu ball, turning every exercise machine into a low back and biceps station: someone shoot them and put them out of their misery.
Mr/Ms/Mrs Overly Revealing Clothing
Since skins, yoga pants, string tees and sports bras became a thing, some people have taken advantage of their gym toned and surgically enhanced bodies with a new found love for revealing as much as possible whilst still technically wearing gym clothes.
Usually, but not always, works as a personal trainer and has artfully styled hair that appears to be doubling as a crash helmet for those heavy pressing days.
Because you need makeup in the gym, not to mention dozens of trips to the bathroom to remedy the sweat streaks as the natural enemies duke it out during the workout.
People there to socialize not workout
Usually moving in loud packs discussing how wasted they got on the weekend. Can also be single people flirting with one another, or single people flirting with clearly married people in a vain attempt to get laid.
Something I’ve noticed on social media, and the media in general, is the denigration of kids these days. Whether it be Gen Whatever complaining about the Millennials, or just people complaining about how (insert disparaging adjective here) the younger generation are, I never fail to be amused with the curmudgeons and their ironic statements.
Complaining about the younger generation has been a popular pastime for old people since the invention of young people. Usually the complaints are followed by the creaks of arthritic joints as canes, walking sticks and Zimmer frames are waved at the sky; because everyone knows kids live in the sky these days. Even some of the great philosophers have gotten in on the act of denigrating these uppity kids:
Our youth now love luxury. They have bad manners, contempt for authority; they show disrespect for their elders and love chatter in place of exercise; they no longer rise when elders enter the room; they contradict their parents, chatter before company; gobble up their food and tyrannise their teachers. – Socrates (469–399 B.C.E.)
That’s right, since the dawn of time, old people have complained about young people and how they are destroying society. And we should know, just look at how terrible society is now: deaths from war are at a thousand year low, homicides are also on a steady decline, the economy is on a 2000 year high, literacy levels are at an all time high, we live longer, and less kids die so they get to grow up, become old, and complain about the kids these days. How can we live in such a terrible time in history!
You see what is happening is a form of nostalgia, pining for a time that never really existed. This golden age only appears golden through a pair of rose coloured glasses, from which only the good memories remain, the bad memories having been covered over with years of alcohol abuse. The kids these days are doing the same stuff the oldies were doing at the same age (as witnessed in this Daily Show video).
We really need to stop with this ageist nonsense. Society has advanced: kids learn different things at school because different things will be expected of them in the future, computers are a thing now, phones are really handy, pop music is as dull as ever, and nobody cares how far you had to walk to school back in your day. So let’s stop picking on different age groups and get back to criticising the things that really matter: sport referees.
More articles worth a read:
If TV is the lard developing, heart attacking inducing, entertainment form, then reading is the brain workout. I’ve previously posted about how reading is good for the brain, but science is keen on finding out more, so there is always new research that brings up cool findings. I’m reposting an interesting article I found (here) that lists some benefits from reading with links to the research, proving that reading is good for you.
Merely reading a word reflecting a colour or a scent immediately fires up the corresponding section of the brain, which empathises with written experiences as if they actually happened to the audience. Researchers believe this might very well help sharpen the social acumen needed to forge valuable relationships with others.
In correlation with the previous perk, sensual stimulation makes it easier for aging brains to keep absorbing and processing new information over time. This occurs when the occipital-temporal cortex essentially overrides its own programming and adapts to better accommodate written language.
Avid readers enjoy a heightened ability to retain their cognitive skills over their peers who simply prefer other media — even when exposed to lead for extended periods, as indicated by an article in Neurology. It serves as something of a “shield” against mental decay, allowing the body to continue through the motions even when facing temporary or permanent challenges.
When educators at Obafemi Awolowo University incorporated education-themed comics and cartoons into primary school classrooms, they noted that the welding of pictures to words in a manner different than the usual picture books proved unexpectedly beneficial. Exposure to these oft-marginalized mediums actually nurtured within them a healthy sense of creativity — a quality necessary for logical and abstract problem solving.
On the whole, readers tend to display more adroit verbal skills than those who are not as fond of books, though it must be noted that this doesn’t inherently render them better communicators. Still, they do tend to sport higher vocabularies, which increase exponentially with the volume of literature consumed, and may discern context faster.
Anne E. Cunningham and Keith E. Stanovich’s “What Reading Does for the Mind” also noted that heavy readers tend to display greater knowledge of how things work and who or what people were; once again, findings were proportionate to how much the students in question devoured in their literary diets. Nonfiction obviously tends to send more facts down the hatch, though fiction certainly can hold its own in that department as well.
Some students obviously don’t perform well on tests despite their prodigious abilities, but in general, findings (such as those offered by the National Endowment for the Arts) show a link between pleasure reading and better scores. The most pronounced improvement, unsurprisingly, occurred on exams focused on analyzing reading, writing, and verbal skills.
According to a 2009 University of Sussex study, picking up a book could be one of the most effective strategies for calming down when life grows too overwhelming — great for both mental and physiological reasons. The University of Minnesota built on these findings and recommends reading some form of literature for at least half an hour every day for optimum relaxation.
Fully engaged reading sessions — not just skimming, in other words — actively engage the sections of the brain responsible for thinking critically about more than just texts. Writing, too, also serves as an excellent conduit sharpening the skills necessary for parsing bias, facts vs. fictions, effective arguments, and more.
In a British Medical Journal article, academics at the French National Institute of Medical Research showcased their findings regarding the relationship between a mind occupied by reading and a lower risk of dementia. Obviously, literature isn’t going to act as a cure, but nonreaders are 18% more likely to develop the condition and experience worsened symptoms.
Readers genetically or environmentally predisposed to MCI, Alzheimer’s, and other disorders characterized by cognitive decline won’t escape their fate if they live long enough; but not only do their literary habits push back the onset, these conditions also encroach at a more sluggish pace. More than any other way to pass the time, picking up some sort of book (no matter the medium) proves among the most effective strategies for delaying and slowing dementia.
Along with bolstering critical thinking skills, the authors of “Reading and Reasoning” in Reading Teacher noted that literary intake also positively influences logic and reasoning. Again, though, the most viable strategy for getting the most out of reading involves picking apart the words themselves, not merely flipping through pages.
Improved literacy means improved self-esteem, particularly when it involves kindergarten and middle school students whose grades will swell as a result, although high schoolers, college kids, and adults are certainly not immune to this mental health perk. Set realistic reading goals and work toward them for an easy, painless (and stress-free) way to kick up the spirits when confidence starts wavering.
Neuron published a Carnegie Mellon paper discovering how the language centers of the brain produced more white matter in participants adhering to a reading schedule over the period of six months. Seeing as how this particular tissue structure controls learning, it’s kind of sort of a good thing to be building, especially when it comes to language processing.
Brain flexibility is how the essential organ stratifies itself, delegates tasks, and compensates for damages, and Carnegie Mellon researchers believe reading might serve as a particularly excellent way to encourage this. These discoveries of how the brain organizes itself beg for further insight into the autism spectrum and other conditions that may stem from poor neurological communication.
The physiology of reading itself contributes to better memory and recall, specifically the part involving bilateral eye movement. However, it holds no influence over implicit memories: most of the benefit comes when recalling episodic memories.
Kids and parents who read aloud together enjoy tighter bonds than those who do not, which is essential to encouraging the healthiest possible psychological profile. Along with the cognitive perks, these sessions build trust and anxiety-soothing comfort needed to nurture positive behavior and outlooks.
Listening skills improve reading, and reading improves listening skills, particularly when one speaks words out loud instead of silently. When learning a primary or secondary (or beyond) language in particular, fostering interplay between the two ability sets makes it much easier to soak up vocabulary and grammar.
Once again, any bookish types hoping to claim the full benefit of this cognitive phenomenon gain it via close reading and analysis, not skimming, speed reading, and skipping. Because the activity is far from passive, it challenges the mind to focus, focus, focus: which certainly carries over into other areas of life!
Psychology professionals in the United Kingdom and United States gravitate towards bibliotherapy when treating non-critical patients, thanks to studies printed up in the journal Behaviour Research and Therapy. The practice involves prescribing a library card, which recipients use to check out one of the approved 35 self-help books for 12 weeks; as a supplement (not a replacement) to conventional therapy, it has proven extremely valuable to the clinically depressed and anxious.
Yes, who’d have thought that writing could be good for the brain? Slaving away writing seems to be like practicing sports or music, stimulating the brain to be better. Dr Martin Lotze used fRMI to look at novice and experienced writers’ brains – probably to steal ideas for a new book – and how they worked in different writing activities. Some regions of the brain became active only during the creative process, i.e. not while copying, with brainstorming sessions lighting up the vision-processing regions. It’s possible that they were, in effect, seeing the scenes they wanted to write.
But the two groups differed slightly in how their brains worked whilst being creative. Novice writers activated their visual centres, whilst experienced writers showed more activity in regions involved in speech. “I think both groups are using different strategies,” Dr. Lotze said. It’s possible that the novices are watching their stories like a film inside their heads, while the writers are narrating it with an inner voice. Experienced writers also had a region called the caudate nucleus become active, the part of the brain involved in skills that comes with practice. In the novices, the caudate nucleus was quiet, showing that practice works the brain.
Some other articles to read:
Front for drug money laundering operation.
Taker of long lunches and caller of meetings to remind people you’re the boss.
The person immediately to the Prime Minister’s right when major announcements are made. Responsible for nodding head in background of TV coverage of the PM making the announcement and the person responsible for any fuck-ups (unless they can be blamed on someone in a government department).
Director of Government Department
In charge of minister publicity stunts and press releases.
Semi-professional fisherman with a once or twice a week day job assigning an apprentice to do some plumbing.
Similar to plumber except with less water and shorter working hours.
The doer of all shit jobs ever imagined and some that were too gruesome to imagine.
Bus driver with lower risk of crashing, better perks, longer hours, and shorter life expectancy due to radiation at altitude.
Press release copy and paste expert.
Writer of articles on topics that they probably haven’t bothered to research, or researched by reading what other columnists and journalists have written.
In charge of making sure others don’t do stupid and annoying shit that will hurt everyone around them. Not to be mistaken for parking meter attendants, nor strippers.
Not to be mistaken for police officers, firefighters, school girls, secretaries, nurses or prostitutes.
Professional liar and manipulator for hire to inanimate objects and services.
The survivors of explosions and experiments that engulfed their high schools in flames, now tasked with finding even more cool ways to blow shit up.
Sometimes my worlds collide and produce awesome stuff. Today I present science smashing into writing and producing a revision of the periodic table of elements (did you know that the periodic table should actually be seen as cylindrical?).
Apparently this gem has been doing the rounds of the internet for at least a year, which shows you how out of touch with reality kids makes you. But recently the Periodic Table of Storytelling has become interactive, with James Robert Harris taking his design of storytelling tropes to the next level. Serial killer name aside, James has created a fun tool that is worth checking out.
James has also developed a few other narrative media that are worth checking out, such as the hero’s journey using Star Trek. See the rest of his webpage here: http://www.designthroughstorytelling.com/design-through-storytelling
I love technology. So many cool things have been made during my lifetime that it is hard to believe that as a 30-something I can remember a time before mobile phones, laptops, CDs, DVDs, tablets, and even personal computers. Since I love technology and love to read, it is a no-brainer for me to keep abreast of the latest developments via tech articles, especially since these articles are so woefully out of touch with the average person that they are comedy gold.
The article that tickled my funny-bone this time was all about Google’s new internet service. As part of Google’s plans for world domination, whilst not being evil of course, they are entering the market with an optical fibre broadband rollout in the USA. This video explains the deal with Google Fibre (video a little old now):
The funny part is the article author lamenting his current internet pricing and speeds relative to the service offered by Google:
My $52-per-month plan bestows me with the unheralded power of 30Mbps down and 5Mbps up, a depressing far cry from the (Google Fibre) $70 (and 1 Gbps up and down).
Sorry, not funny ha-ha, but funny sad. According to the reports into global internet speeds, the average US internet user is downloading at 10Mbps, with only 34% of users getting speeds above that (see figure below), ranking them top 10 in the world for speed.
Meanwhile my Aussie internet is ranked 44th in the world, with average speeds of 5.8Mbps and 9.7% of users having average speeds higher than that.
So the tech author was lamenting internet that not only ranks as some of the best in the world, but is also some of the cheapest. In Australia we have some the most expensive broadband in the world (although not as a % of income) and the service is quite possibly far worse than our average speeds would suggest. Just a few kilometres from where I’m sitting, deep in rural Australia, there are people who can’t get the internet. Whilst I have above average internet at work and at home – although that average bar is low enough for an asthmatic 2 year old with no coordination to jump over – the copper network is antiquated and slows the speed of internet down the further you get from the hub. Once you are 20-30 kilometres out of town, the internet is so slow that you are running dialup speeds, which is ridiculous and annoying when most of the web assumes broadband speeds. These slow speeds means that most people not in town have satellite broadband, which is speed limited by the number of users at any one time, is really expensive, and even the top speeds are capped at 800kbps. No, I’m not kidding.
Australia isn’t even in a position to climb the internet rankings in any great hurry either. There were two broadband plans taken to the last Australian election: Fibre to the Home and Fibre to the Node. Since optic fibre (that stuff Google is rolling out) is only going to the node, that means people in cities will have to pay to get their connection upgraded, while we can now expect to see most rural areas of Australia covered by satellite plans (the ones I just told you sucked). Both of these options are more expensive regionally or where the “node” is a long way from the “home”. See the outline below (source):
Access to the internet is a wonderful thing: information at your fingertips, streaming news and entertainment, commerce on a global scale, and lots of porn. Australia is not really in the digital age, limping along with second-rate connections, political plans for second-rate upgrades, and monopolies charging big $$ for second-rate services. Which is why the tech articles are so interesting in the way they show the massive disconnect between the writers, tech services, and the rest of the world.
As with most things Hank and John Green are involved with, I have become a fan of Mentalfloss. Their recent article on embarrassing things we all do was interesting, but had one point in it that made me think “what the hell is wrong with you people”.
By “you people” I obviously mean it in the pejorative dissociative sense, in that I’m not having a shot at you, or Mentalfloss, just the ubiquitous and ethereal “them” and “you”. Unless of course what I’m about to write does hit home, in which case, stop it now!
One of the items listed as an embarrassing thing that everyone does, was people claiming to have read books and watched movies they haven’t in order to appear more intelligent. I have previously discussed the list of books people claim to have read and I’m not ashamed to say I’ve haven’t read certain “classics”. I do have to admit to having claimed to have read a book I haven’t, To Kill a Mockingbird (still on my TBR pile), but that is also why I’m coming out against the practice.
And that is the point I wish to make here, there is no shame in not having read a classic book or watched a classic film. Maybe you don’t like extraordinarily long and self-indulgent wedding scenes in a movie (Deer Hunter). Maybe you don’t like novels with more than 450 main characters (War and Peace has over 500). There isn’t any shame in that. And how many “classics” have gone unread because they were in the wrong language, poorly translated, never got published, or just lucked out (John Green made mention of this recently).
Essentially we are worried about our subjective taste disagreeing with someone else’s subjective taste. The stupidity here is that we are being judged for something we haven’t done, rather than a strong opinion one way or the other on the actual topic. If we came out and said “Well, I hated 1984, it was rubbish” or conversely “Well, I loved 1984, and anyone who says it’s rubbish is a poo-poo head” we’d get into deep arguments about the relative merits of the novel. That is perfectly acceptable. But if we say “I haven’t read that one (yet)” or “Never seen it” then the response is something along the lines of calling us crazy, implying we have lived too sheltered a life, and/or that we have missed out on something great.
They could be right, of course. We may have missed out on the single most impressive book or movie ever. Our lives may be dramatically improved by reading or watching the work in question.
The reality is that it really doesn’t matter. Some people will never have enjoyed a Jack Reacher adventure, or clung to the edge of their seat reading a Matthew Reilly novel, because they have been busy reading all the “great literary works”. Who is to say that their choice of entertainment was superior? Some people prefer to watch sports: are they any less entertained?
I think we have to stop pretending that our subjective opinions are something to be ashamed of. Like what you like, don’t be ashamed to say so either. I’m always amazed at the number of closeted Buffy fans there are, which only shows how damaging this mindset of “worthiness” is.
Pro: They are easy to entertain with just about anything.
Con: They want to turn everything you own into a sticky, finger-mark covered, toy.
Pro: They make charming noises as they play, running around being delighted by any and everything.
Con: They make noise the entire time about any and everything, usually at ear splitting volumes.
Pro: You’ll have so many social events to attend that you’ll be flat out partying.
Con: All of those social events involve other people’s toddlers, usually mashing food into the carpet.
Pro: You will have everyone buying your toddler clothes and toys so you won’t have to spend much on clothes and toys.
Con: Everything costs more with a toddler and you won’t be able to walk through your house without tripping over all of the crap your toddler has been given.
Pro: They spend a lot of the day sleeping, so you get plenty of down-time.
Con: You spend most of the day trying to get them to sleep because they refuse to take a nap despite being so tired they just want to cry.
Con: All that down-time is spent cleaning, cooking and basic personal hygiene that can’t be managed whilst the toddler is awake.
Pro: Someday they’ll be grown up and able to support you as you age.
Con: You’ll probably do a crap job of raising them and they’ll decide to put you in a home with only one staring window.
There is only really one thing I miss about living in the city and that is going to the cinema. Of course, I’d miss that even more if there were movies worth shelling out this month’s mortgage repayments to see. The idea of paying big bucks to sit in a seat that has probably been used for sex by strangers, eating snacks that have a 2000% markup, after forgetting your earplugs and going partially deaf, which is a blessing after the pre-movie ads, is just not that appealing. Now Australian cinemas have decided they aren’t charging movie goers enough money and have decided to blame an easy target to justify their cash grab.
Cinema executives have blamed piracy on the recent price rises of ticket prices in Australia. Because of course it is piracy that is to blame, and not the marginalising of the customer base with exorbitant pricing regimes. Nor could it possibly be that people have more alternate entertainment options, including waiting a few months to watch the latest “blockbuster” in their own home cinema. Nor could it be the rubbish that so many movie studios are turning out.
Let’s dissect this nonsense like the original reports in the media should have done. There are many factors at play in the decline of cinema. The first real problem is that there hasn’t really been a change in the proportion of the population that go to the cinema in 40 years, but the number of times per year they go has been steadily declining since the 90′s.
So rather than keeping audiences entertained regularly, audiences are clearly becoming more occasional customers. Underneath that general trend are some interesting changes in the demographics of cinema attendance. It is no secret that Hollywood movies are made for teenagers. Teens are a huge chunk of the cinema audience. But, the biggest change in the repeat attendees is in the teen market, which has been in steady general decline since the 70′s. Which part of the market is going to be most impacted by price rises? Go on: guess!
Another way to look at this is in the proportion of the population going to cinemas in the age demographics. Below you can see the 14-17 and 18-24 age groups are overrepresented as cinema goers, this starts to even out in the 25-34 group (also known as the settling down and going out less demographic), is at parity in the 35-49 group (also known as the parenthood has stolen my social life demographic), and people over 50 clearly don’t like all the loud noises.
So while the proportion of the population that have been going to the cinema each year has been pretty steady across the entire population, it is the number of times people go that is making the difference, especially in that much coveted teen “I want to see explosions and car chases” market. (Interesting aside: when you look at the age group breakdowns you do see that the over 25 audience since the 70′s have generally increased in their likelihood to attend the cinema, but this has been static for most demographic groups since the mid 90′s.) To put some hard numbers on that difference in the number of times a teen goes to the cinema each year, in 1974 the 14-24 demographic averaged 16.4 visits to the cinema, in 2012 that had dropped to 6.6 visits.
Obviously there are a lot of changes in the marketplace that have occurred over this time. TV has expanded, cable TV is a thing now, home rental or ownership of movies is a thing (VHS succeeded by DVD, now being superseded by Streaming, which will probably be superseded by actors coming to your house to perform on demand), computer games have grown in leaps and bounds, the internet, all vying for our attention and wallets. Just look at the change in households with various alternatives to cinema (NB: the game consoles data doesn’t tell the full gaming story, see this for more about that market):
I alluded to this above, but one big change has been the home cinema. Some people will remember a time when some cinema screens were actually not much bigger than the ones installed in many homes now. Sound systems have improved greatly over the crappy little speaker that was the drive-in experience. Now we have high quality TVs and projection units that rival anything you can get in a cinema complex, and these come with a pause function, easy access to food that doesn’t kill your wallet nor beat your heart with belly flab, and sound settings lower than jackhammer. Then you have all the other possible entertainment options available, suddenly the list of movies (not) to see just isn’t as appealing.
The one thing cinemas still have going for them is windowing. For the first few months after opening, there is no other (legal) way to watch the film, you have to watch it in the cinema or wait for the DVD release. Although it seems clear people are more willing to wait, let the dust settle after opening weekend, and figure out what is worth watching, whether that be at the cinema, on DVD, when it makes it to TV, or at all. And now I’m going to contradict myself and say that piracy proves people aren’t willing to wait for those other options, preferring simultaneous releases. Both arguments still point out that people just aren’t as interested in paying big(ger) bucks to see movies in the cinema. Of course movie studios and distributors don’t like that idea, since windowing is great for their bottom line, especially opening weekend.
Now the reason for the price rise could be something to do with this chart, showing that 21% of the market is in the highest income households. Cinemas are obviously betting that their price elasticity is low and will take the price increase in their stride. What this ignores is the age demographic data above, which shows a sizeable chunk of the audience may be from affluent households, but that doesn’t mean their teenage bank account is bulging with lots of cash.
|Equivalised gross household income quintiles||No. cinema-goers (’000)||Share of cinema-goers (%)||Attendance rate (%)|
So we see that cinema audiences are becoming more occasional consumers, the trip to the movies is a special event, not a regular event. Teens are a big chunk of the cinema market and they aren’t the repeat customers they used to be. This is what happens when you price customers out of the market, you bite the hand that feeds. You also have them turn to other entertainment mediums. Blaming piracy for what is demonstrably a long term trend is a pretty big reach. I’d also argue that piracy is a reaction to consumer demand for lower pricing and simultaneous releasing, so that audiences can consume the movies in the way they want to, not the way they are being forced to, at a price that is commensurate with the utility received (e.g. people pay as much or more for a DVD – less if you consider it a couple or family purchase). If cinemas have anyone to blame it is themselves and their suppliers (distributors and studios). Using piracy to justify a price increase is clearly unfounded.
Of course, what needs to be mentioned is that films are essentially a loss leader for cinemas so that they can make money selling snacks and beverages. This ticket price increase is probably driven through the supply chain rather than by the cinemas themselves. But this also shows how cinemas have to adapt in order to survive. Going out to a movie is an experience. People are more willing to pay for experiences rather than stuff (DVDs). So if cinemas can get serious about screening experience at a fair price, they might get the audience back, or at least stop the decline.