Reading stats for 2012
Hot off of the presses we have two new American reading surveys: Reading Habits in Different Communities and E-book Reading Jumps; Print Book Reading Declines.
Actually, the phrase “hot off of the presses” is rather antiquated now. News stories that are breaking generally hit electronic mediums, or in some cases, such as celebrity gossip, they hit the TV and radio mediums. Interesting research or data is normally promoted virally via Twitter and the like. Should we have a new phrase like “just blogged” or “trending tweet” instead?
Back to the survey. While not all of us live in the USA, despite what some American congress-people might say, their trends in reading can be seen as indicative of what is happening elsewhere or is likely to happen elsewhere. The Pew Institute have done a pretty decent survey, it would be great if a few others were done for other countries.
What I found interesting was the growth in e-books and e-readers. There are further breakdowns in the full reports about why the change is happening, but suffice to say, e-books have many advantages over paper, despite paper books still being the most popular reading format.
We can see a growth of 9% in people reading e-books during 2012, up from 21% to 30%. In terms of age demographics we can see that most age groups are taking up e-books, although the big growth is still in the middle age (30-49) group.
The next point of interest was who the readers were and how much they read. We can see that there is still a sizeable chunk of the community that don’t read and another chunk that pretend to read. I’d hazard a guess that light readers read non-fiction and the latest talked about bestseller only. Because they never really read good books it takes them ages to read one book and thus don’t read often.
Among those ages 16 and older who had read a book in the past 12 months:
- 8% read 1 book
- 17% 2-3 books
- 16% 4-5 books
- 19% 6-10 books
- 18% 11-20 books
- 22% more than 20 books (this is my category)
And my final comment, women are still the readers. They make up a bigger proportion of book readers and they read more books. I have my own hypotheses as to why this is: boys are expected to like sport and reading is the opposite of sport; and reading doesn’t make you look as sexy as playing sport, so boys think you are less likely to get laid if you read. The big change I’d like to see, and this seems to be the case with e-readers and e-books, is for the average reader to read more books in a year, even if it is only so that people read the book before they make the movie of it.
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E-Readers Are Cool
That’s right, E-readers were the gift of gifts this holidays. Now the Pew Institute have crunched the numbers to look at who was buying them and how this has changed over time. Report here.
The researchers performed phone interviews with 2,986 people and asked them, “Are you cool enough to own the greatest gadget since Maxwell Smart’s shoe phone?” With an error rate of 2.2%, the results were as follows:
I have my E-reader, the new Kindle. I still love my pile of dead tree books, but I also love my Kindle.
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