Books are dead. Just kidding.
The report of my death was an exaggeration – Mark Twain
You know, there is nothing better than media speculators. Any possible change in an industry, government, or price of coffee and they suddenly start predicting the end of the world. Some changes, like any Apple product, are welcomed with open advertising arms, other changes, like e-books, are threatening jobs.
So how did the publishers fare this year? They lost major stores (Borders, REDGroup), had a decrease in stocking at big box stores, and had the market flooded with a slush pile. Turns out they did pretty well.
That’s right, e-books are more profitable and have generally replaced the paperback sales decline. Who’d have thought that people who enjoy reading wouldn’t suddenly stop reading? Did not see that one coming.