Reading survey – Are you avid?

Raise your hand if you actually read more than one book a year. Ever wonder about every reader out there? Well, some good folks did a survey to find out about us readers.

http://www.versoadvertising.com/DBWsurvey2012/

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An Update – Publishing Figures

I posted a few days ago about how publishing houses had had a fairly good year. All the publishers who had embraced e-books had seen an increase in profits and were probably uncorking some champagne and planning a big Xmas party to celebrate. Jill in accounting was probably going to receive a bonus as well.

The sales figures were released a week or so ago for the third quarter of this year, or is that first quarter of the financial year, and why is that different from a normal year; just to be different or annoying? E-books appear to be continuing to replace the mass market paperback, which makes sense. Given the publisher’s bottom lines and these market indicators, we could see a speed up in the push for e-books by the major players in the industry. It might also be whining time for bookstores, well, more-so.

BOOKSELLING

Mass Market Paperback Sales Down 54%

By Jason Boog on December 1, 2011 3:47 PM

According to the Association of American Publishers (AAP) net sales revenue report for September 2011, the adult mass paperback category declined 54 percent (to $31 million) in September compared to the same period last year.
At the same time, adult hardcover sales dropped 18 percent (to $148.3) while eBook sales doubled to $80.3 million. Above, we’ve embedded the AAP’s sales chart.
Here’s more: “With September also being the start of the 2011-2012 academic year, Higher Education showed a nearly 9% gain in net revenue vs September 2010. Additionally, there was significant growth in the category of Professional Books (in the Professional and Scholarly Publishing division) in September, increasing nearly 13% … The September report represents data provided by 80 US publishers and is produced by the Association of American Publishers.”

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