Marketing ideas – Jesus style
We had a knock on the door this morning. A lady was inquiring if we “followed the bible”. My immediate reaction was to say something like, “Inanimate objects don’t really take me places these days.” Of course I was very polite and told her that my dog was hungry. She persisted with, “Do you follow God?” to whit I retorted, “Which one?”
I should point out at this juncture that I’m not against religion or religious people. Religion has done some good things and it has done some bad things. If we were to express their good versus bad as a baseball batting average, then I’d have to learn something about baseball.
Anyway, this got me thinking, which has been known to happen occasionally. Religious people are often very keen to sell their religion door-to-door. They often have pamphlets, invites to their church (or whatever), or even their indoctrination material for sale. I am yet to have a scientist knock on my door of a Sunday morning, “Have you heard the word of Newton?” At least with scientists door knocking they could fix the zero-point anomaly in our laundry; it’s starting to cause a gravity sink.
See, this would be brilliant marketing for any author. Imagine an entire squad of people devoted to spreading the word about your book/s. Unpaid labourers whose goal it was to sell your writing to everyone. Of course this wouldn’t be easy to arrange. I’m not sure I can afford the price of souls these days – what with the economy and all – so getting boots on the ground might either take a lot of enigmatic persuasion or be the realm of wealthy authors.
There are plenty of examples of this happening. If you do a little digging you can find how L Ron Hubbard got his book Battlefield Earth on the bestseller lists. Every Scientologist was sent out to buy a copy, which they then sent back to the “church” (I use that term loosely) and the books were sent to the stores again to be resold. Brilliant!
Obviously not every author can create their own religion to sell books, but maybe there is something to be made use of here. Maybe your local Jehovah’s Witness may need some extra redemption and would like to sell your book door-to-door if you promise to not set the bear traps on the doorstep. Think about it!