I’ve lifted weights for a couple of decades now. The challenge of lifting heavy stuff is cool and the added side effects of being stronger, fitter, healthier and sexier are awesome.
After being around gyms and fellow fitness junkies this long you start to realise that articles on how to get in shape are as numerous as new programs claiming to be the best program ever. There is nothing wrong with different programs with different ideals, they allow you to have some variety, or at least someone to laugh at.
The biggest belly laughs come from the articles that are written by people who clearly don’t lift. They make statements that are naïve or ridiculous, they don’t understand what fit or strong are, and they don’t really remember past the last hot fitness fad. One article that caught my eye recently was this one on the “new” and “better than Crossfit” program that is all the rage. By all the rage, I’m sure it will be after enough of these promotional articles are
paid for written.
The first thing that struck me about this exercise article written by a non-exerciser was just how many times this particular wheel has been reinvented. In the few decades I’ve been going to gyms I can’t remember a time when there wasn’t a circuit class on offer, well, except for the powerlifting gyms whose idea of cardio is walking from the car to the gym. I don’t know what is so revolutionary about another circuit class, which is essentially what this new program is. Circuit classes just have you move from one exercise to the next at timed intervals with little rest in between, so variations on this are not new, so they can’t be revolutionary. But you have to love a good celebrity endorsement!
Okay, I’ll admit that the article is a promotional piece on a new exercise program, so I shouldn’t hate on it too much. Instead, I’ll get to the statements that I wish would disappear from fitness articles, preferably by having authors who know something about exercise write the articles.
Derp 1: “This isn’t about lifting 90kg weights…..” You mean, a warm-up?
Many fitness articles, especially those with a female audience in mind, pick an arbitrary number and decide that this weight is heavy. In this article, it is 90kg, which is not actually that heavy depending on which exercise that weight is being used with. This just shows how little lifting experience the author has, or how lame they are at it.
Derp 2: “New scientific research…..HIIT…..” 2005 is calling, they want to tell you about this new thing called Facebook.
The article is trying to lend some credibility to the new program by citing science and by pretending this is all brand new. The problem is that HIIT (High-Intensity Interval Training) has been around as a method since the 1970s and modern science since the 1990s. So unless you are a time-displaced quantum physicist, you can’t call this stuff new.
Derp 3: “Holistic, functional fitness….” So doing more than one exercise?
Advertising slogans are always funny. Holistic is all new-age-y and sounds comprehensive-y. Functional fitness is straight out of the Crossfit advertising material, so somebody thinks this term is meaningful. What the statement actually means is doing a bunch of things, but that isn’t as sexy or likely to impress the marketing department.
Derp 4: “We focus on strength, respiratory and flexibility….” By focus we mean unfocussed.
This sort of meaningless nonsense is rife in an industry represented by people who failed high school; you know, athletes. You either focus on one thing, or you aren’t focussing at all. The fact that using the term focus at the same time as holistic and functional fitness just shows how little the author understands exercise or writing a logical article.
Derp 5: “Chiropractors warn about…..” How chiropractic is pretty much a scam?
The fitness industry isn’t just filled with nonsense, it also likes to promote medical nonsense. Many of these fitness articles lend credence to quack medicine or use quack medicine to support their claims. The advantage of using quack claims is that it doesn’t require real evidence, which makes it easy to sell people on the new fitness fad.
Essentially there is nothing amazing or new about how you can get in shape, get stronger, or become sexier. Exercising in a progressive way (i.e. getting better) and eating healthily in amounts that match your energy needs/expenditure is how it’s done. So be wary of these marketing claims and articles written by non-exercisers.
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