The new episodes of It’s Lit are finally making it to YouTube. In this episode, Lindsay Ellis discusses book covers.
It is interesting that everyone in the reading industry* talks about not judging a book by its cover. Yet the entire industry is built around judging books by their covers.
We have the publishers and their creative team designing covers to attract readers. We have the readers browsing the stores and picking something that catches their eye. There are plenty of statistics around showing the improved sales based upon book placement in stores, whether they are face out or not, and whether they are in big piles – which makes all sorts of subconscious suggestions to shopping readers.** All of these factors are about presenting us readers with the cover of the book in the hopes that we’ll be interested enough to buy it.
But don’t judge it by its cover!!
*I honestly think we should stop using the term publishing industry and refer to the end user instead. I think we lose sight of who matters at times.
**Online stores have similar sales statistics related to cover design. Indie authors will often talk about the success of changing covers and improving sales.