Every now and then I like to look back through older posts on my blog. It’s a form of masochism built upon equal parts fascination with forgotten ideas and revulsion at missed typos and awkwardly phrased run on sentences that really don’t know when to end, that should have ended sooner, and aren’t something I do anymore. One snarky post caught my eye and I thought I should retread that ground.
The post was based upon an article in The Guardian, one of the last bastions of book snobbery that manages to not trip over its own superiority complex – sometimes. The article had decided that all of these new-fangled e-readers weren’t filled with the right kinds of books.
Kindle-owning bibliophiles are furtive beasts. Their shelves still boast classics and Booker winners. But inside that plastic case, other things lurk. Sci-fi and self-help. Even paranormal romance, where vampires seduce virgins and elves bonk trolls.
Ahh, good, they’ve figured out what people actually enjoy reading. Do go on.
The ebook world is driven by so-called genre fiction, categories such as horror or romance. It’s not future classics that push digital sales, but more downmarket fare. No cliche is left unturned, no adjective underplayed.
“So-called” genre fiction categories of horror and romance… This article was published by a so-called newspaper.
At this point, you can see why I originally wrote about this article. Like many of these worthiness arguments, the article is quick to deride any genre book, particularly e-books in this case, as not having “classic” potential. You know, classics like The Godfather (crime), Lord of the Rings (fantasy), The Hitchhiker’s Guide to the Galaxy (science fiction), Frankenstein (horror), or Pride and Prejudice (romance). Why would anyone ever read dreck like genre fiction?
As I’ve said before, I could easily write a post-a-week pulling apart one of these articles. They are very common and rely on the same handful of bad arguments. In my original response to the article, I wrote that literary fiction – the preferred genre of the authors of these sorts of articles – and biography markets have been kept afloat by this sort of snobbery. People like to be seen reading high-brow stuff, and people like to give worthy books to friends and family. Not one person has ever bought a political memoir to read, they are always a Father’s Day gift. And as the article states, e-book readers don’t have to let people see what they are reading, so they don’t have to pretend any longer.
The reading public in private is lazy and smutty. E-readers hide the material. Erotica sells well. My own downmarket literary fetish is male-oriented historical fiction (histfic). Swords and sails stuff. I’m happier reading it on an e-reader, and keeping shelf space for books that proclaim my cleverness.
Well, maybe people will pretend just a bit longer…
Since this was an article from 2012, the talk of e-books was as they were ascending in popularity. Growth in the e-book market has since slowed, with the market being 20% of the total sales for the major publishers, down from a high of 28% five years ago. Of course, in the fiction market e-books are more like 50% of sales for the Big 5 publishers. And those publishers are having trouble with new fiction titles, as they haven’t had any “big titles” selling well, instead relying on genre fiction backlists and the sudden interest in political books… Wait, what?
It puzzles me why the author of this article insisted that e-readers are filled with garbage, particularly since the arguments supporting the claim lack evidence. A large chunk of book sales from major publishers are e-books, so it can’t all be the dreck titles, can it? What proof do we have that e-readers only contain Twilight fan-fiction and Dan Brown* novels? The proof we are offered is that anything genre is garbage: checkmate person who reads books! So maybe these article writers at The Guardian are onto something, maybe e-readers like the Kindle are filled with garbage.
*Sorry Dan, you and James Paterson are my go-to punching bags here. If I’ve offended you or James by suggesting your books aren’t high-quality writing, then I’m quite happy to edit out those comments from my blog for a small six or seven figure fee. Just post me one of the bags of money you use as a pillow, that should cover it.