Tyson Adams

Putting the 'ill' back in thriller

Archive for the tag “Kindle”

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The continued war on e-books

Stupid meme is stupid.

Stupid meme is stupid.

Do you love the smell of books?
Do you prefer the feel of paper?
Do you feel slightly superior to others because you paid for the hardcover?
Do you grasp at any excuse to deride e-books and the people who read them?
Well, I have found the article for you!

Recently on Mental Floss an article entitled “5 Reasons Physical Books Might Be Better Than E-Books” sought to comfort snooty readers who wanted ammunition to fling at e-book readers. In the proud tradition of deriding any new technology as bad (see e-books, e-cars, driverless cars, etc), this article introduces us to some research that is wonderfully out of context for the intent of the article’s argument. Let’s dig in.

Though e-book readers have become a more common sight around town, traditional books still have their evangelists. According to The New York Times, e-book sales have been falling in 2015. Print definitely isn’t dead. In fact, according to some research, it may actually be a better choice for some readers. While scientists are still trying to tease out exactly how digital reading affects us differently, here are five ways e-books might be inferior to their dead-tree cousins.

When deriding things it is always best to reference another article that derides the same thing. In this case the article references the wonderfully misleading NYT piece on e-book sales slipping. Pity that the sales didn’t slip… That’s right, the NYT misrepresented a slowing in e-book sales growth as a drop in sales. And did they mention why readers were stating a preference for paper? Yes. Hidden in the article is a little quote about how publishers had been protecting their paper sales by inflating e-book prices. Now, my economics is a tad rusty, but I’m pretty sure making something more expensive when there are direct substitutes on offer results in a decrease in sales of that item and an increase in the sales of the substitution item. At least, that’s what I’ve heard…

1. E-BOOKS CAN REDUCE READING COMPREHENSION.
In a study of middle schoolers, West Chester University researchers found that students who read on iPads had lower reading comprehension than when they read traditional printed books. They discovered that the kids sometimes skipped text in favor of interactive features in the e-books, suggesting that certain multimedia in children’s e-books can be detrimental to the practice of reading itself. However, the researchers noted that some interactive features in e-books are designed to enhance comprehension, and that those might be more helpful than game-type interactive graphics.

This is a fantastic study in how multitasking is terrible for concentration and thus impacts reading comprehension. iPads have all sorts of cool stuff on them, including little notifications telling you that your friend just liked your latest picture of your meal. And building those distractions into the book being read: sounds like a great idea! What this study doesn’t do is support the idea that e-books reduce reading comprehension.

2. YOUNG KIDS CAN GET DISTRACTED BY E-BOOKS.
Similar results were found by a small study by the Joan Ganz Cooney Center that consisted of 32 kids reading e-books and print books with their parents. It found that “enhanced” e-books might be distracting. Kids who read enhanced e-books—ones with interactive, multimedia experiences—were more engaged with them physically, but in the end they remembered fewer narrative details than those who read print books or basic e-books [PDF].

Don’t read the link. Don’t read the link. You read the link: didn’t you. Leaving aside the tiny study size for a moment (a point the study authors acknowledge), the study itself supports the points I made above about being distracted whilst reading. And if you look through the study you see a great little chart that showed the comparison of reading comprehension – expressed as story details recalled – was actually superior in basic e-books than in print books or enhanced e-books.

Screen Shot 2015-10-04 at 10.13.19 am

The findings of the study were literally stated as:

The enhanced e-book was less effective than the print and basic e-book in supporting the benefits of co-reading because it prompted more non-content related interactions.

Odd that the “e-books are bad” article failed to highlight this finding…

3. YOU REMEMBER LESS ABOUT A BOOK’S TIMELINE.
Another study of adults also found that e-books can be hard to absorb. The researchers asked 25 people read a 28-page story on a Kindle and 25 to read the story in paperback, then asked the readers to put 14 events from the story in chronological order. Those who read the story on a Kindle performed worse on the chronology test than the book readers, though they performed about the same as print readers in other tests. Earlier research by the same scholars, from Stavanger University in Norway, found that Norwegian 10th graders also remembered more about texts if they read them in print rather than on a computer screen [PDF].

Finally we come to a study on actual e-books on an actual e-reader versus their dead tree counterparts. Of course I’m again blown away by the sample size of the study, a massive 50 people. That should easily extrapolate to the rest of humankind. The linked article doesn’t give us much information, but I found a better one, and it has this summary:

In most respects, there was no significant difference between the Kindle readers and the paper readers: the emotional measures were roughly the same, and both groups of readers responded almost equally to questions dealing with the setting of the story, the characters and other plot details. But, the Kindle readers scored significantly lower on questions about when events in the story occurred. They also performed almost twice as poorly when asked to arrange 14 plot points in the correct sequence.

I’d link to the original paper, but it is behind a paywall. Suffice to say that the error margins were pretty big (even the paper readers got 34% of the plot points in the wrong order). And this was a short story, something that shouldn’t be that difficult for any reader. So this probably says as much about the story as anything. They’d need far more stories and participants to get a good idea of what is going on. But I will concede that reading on paper vs e-reader vs screen is definitely a different experience and has an influence. What that influence is, positive, negative, or just different, needs more research.

Interestingly the study of reading PDF texts on a screen vs paper texts in high school students showed why scrolling is a terrible way to read anything. Scroll down to read more about PDFs sucking.

4. THEY’RE NOT GREAT AS TEXTBOOKS.
While e-book textbooks are often cheaper (and easier to carry) than traditional door-stop textbooks, college students often don’t prefer them. In some surveys of college kids, the majority of students have reported preferring print books. However, a 2012 study from the UK’s National Literacy Trust of kids ages 8 to 16 found that more than 50 percent of children reported preferring screen reading [PDF].

It is odd to start a point and then go on to disprove it. E-book textbooks being cheaper, easier to carry, and in some surveys preferred by the majority of respondents, seems to me to be the opposite of “not great”. The preference for paper textbooks claim comes from a survey of 527 students, yet is immediately refuted by the UK survey of 34,910 students. I wonder which one is more representative of how students feel about textbooks?

In the comments of the Mental Floss article, someone made a good point in regard to the format of textbooks. Oftentimes the textbooks are PDFs, which brings us back to the point about scrolling, and adds the problem with taking notes. Clearly the format of the e-book plays a big part in how people feel about them.

5. THEY’RE TIRING.
Staring at a lit screen can be tiring for the eyes and the brain. A 2005 study from Sweden found that reading digitally required a higher cognitive workload than reading on paper. Furthermore, staring at LED screens at night can disrupt sleep patterns. A 2014 Harvard study found that people who used e-readers with LED screens at night slept worse and were more tired the next day. So, if you’re going to go for an e-book, go for one without the backlight.

Now let us talk about how bad e-books are for your brain…. Sorry, did I say e-books when I meant LED screens like your iPad and computer? Silly me. Having bright light, especially from white background screens, shining in your eyes at night isn’t a good thing. But that is about as related to e-books as X-Factor is to talented singers. So the message about changing your screen setup for night viewing only really applies to readers if they utilise a backlit screen for reading.

And now that we are at the end of the article, let’s throw in some information for the pretence of balance in the hopes you will ignore the headline and main article points:

BUT DON’T THROW AWAY YOUR E-READER JUST YET.
However, all this may not mean that reading on a Kindle is really going to melt your brain. For instance, reading an e-book on a computer is a much different experience than reading on a Kindle, which is specifically designed for consuming books. So, too, is playing with an interactive e-book on an iPad, compared to using a simpler e-book device that only presents the text, with no opportunities to click away into digital distractions.

This really does appear to be information that would have been better presented in the context of the “e-books are evil” points above; doesn’t it. Throwing in this sort of context at the end rather than in the discussion of the study findings is a cheap tactic, a ploy that sees important information left until after you have already formed your opinion on a subject, or just plain stopped reading the article. This information has far less chance of being retained than the others points made earlier in the article, thus the article has created the bias they were after (deliberately or otherwise).

And some studies have found that part of the difference between the way people absorb information from e-books versus paper might be due to approaching e-books differently—in one test, participants didn’t regulate their study time with digital books like they did with paper texts, leading to worse performances. It’s possible that our expectations of e-book reading—as well as the different designs of the digital reading experience on a computer or iPad or Kindle—might affect how we approach the text and how much effort we put into studying them. As generations of e-book readers evolve, and people become more accustomed to the idea of sitting down with a digital textbook, these factors could change—for better or for worse.

These are all good points, again made at the end of the article rather than at least being hinted at throughout. And unlike the main points in the article, these are unreferenced. Are these points from the studies already referenced (some are) or some other studies that aren’t worth mentioning? In the former, you would expect these points to have been raised earlier in the article in the proper context, in the latter, this feels like an attempt to downplay the statements as less important than the referenced points above. Either way we are left with the sentiment “change is scary” rather than “change is change”.

Hopefully this breakdown of the Mental Floss article shows just how disingenuous many of these anti-technology articles are, especially the “e-books are evil” articles. I’m not trying to say that e-books are what everyone should be reading, or that our forests are now saved from Dan Brown. There is clear evidence that our changing technology is changing the way we read and absorb information, and this transition period is still a learning phase as to how and if we will change our reading preferences. But negative preconceived ideas about e-books (or technology) don’t help in communicating about the change that is happening.

Update: This study compared reading on paper and screens and found stark differences. The sample size was again small, but the study appears to have been better conducted than the others I’ve discussed above. The conclusions from the paper suggest, as I have, that we need to look at teaching/learning how to read e-books and utilise e-readers.

To sum up, the consistent screen inferiority in performance and overconfidence can be overcome by simple methods, such as experience with task and guidance for in-depth processing, to the extent of being as good as learning on paper.

Further reading – https://theconversation.com/do-students-lose-depth-in-digital-reading-61897

Death of the e-reader?

 

E-Readers Are Cool

For quite some time now, which is another way of saying I can’t remember when exactly, I’ve been saying that e-readers are one screen improvement in phones/tablets away from redundancy. Now tech writers (whom I love) are coming round to my way of thinking, with a recent article in Salon suggesting that e-readers are going the way of mp3 players and vinyl:

Tech writers have begun rolling out their eulogies for the humble e-reader, which Mashable has deemed “the next iPod.” As in, it’s the next revolutionary, single-purpose device that’s on the verge of being replaced by smartphones and tablet computers. Barnes & Noble is spinning off its Nook division. Amazon just debuted its own smartphone, which some are taking as a tacit admission that more people are reading books on their phone these days, to the detriment of the Kindle. The analysts at Forrester, meanwhile, expect that U.S. e-reader sales will tumble to 7 million per year by 2017, down from 25 million in 2012.

At New York MagazineKevin Roose argues that this is “bad news for the book industry.” He writes:

If you’ve ever tried to read a book on your phone, you’ll know why. Reading on an original Kindle or a Nook is an immersive experience. There are no push notifications from other apps to distract you from your novel, no calendar reminders or texts popping up to demand your immediate attention. And this immersion is partly why people who use dedicated e-readers tend to buy a lot of books. (One survey indicated that e-book readers read about 24 books a year, compared to 15 books a year for paper-and-ink readers.)

A drop in e-book sales, which are actually more profitable for publishers than hardcovers, would certainly mean trouble for the industry. But I’m not convinced that’s where the death of e-readers will lead. Nook and Kindle owners might buy more books than your typical American, but I’m guessing a lot of that is simply because they’re more, well, bookish. As Pew wrote in January, “Adults who own e-readers like Kindles or Nooks read e-books more frequently than those who only own other devices (like tablets or cell phones). However, it is difficult to know whether that is because dedicated e-readers encourage more reading or because avid readers are more likely to purchase e-reading devices.”

Devices come. Devices go. The Kindle and Nook helped teach us all to pay for e-books, and I’m guessing that will be delivering publishers dividends for years to come.

I think we can all agree that e-books themselves aren’t dying, or books for that matter. I’d argue that reading a novel, or similar, will continue to be a pastime for many years to come, regardless of medium: digital, physical, or metaphysical. We’ll probably still be reading books when flame breathing giant lizards enter our dimension to destroy civilisation. After that time we’ll be too busy building something other than giant robots to fight the monsters to worry about reading.

When e-readers originally hit the market, phone screens were much smaller and the iPad was in its infancy, thus the e-ink screens of the e-readers offered a much better reading experience. They were a hit with the avid reading crowd, with the ability to shop for books, read them, shop for more books, read them, maybe do a bit more reading, then think about charging the e-reader in between side-loading some more books. But all of those advantages were heavily reliant upon the better reading experience.

Phones and tablets as e-readers have many advantages: they tend to go everywhere with us; they can access all libraries; they can access all online bookshops, not just the one you bought the e-reader from (*cough* Amazon *cough*); they can be used for audiobooks; they have a larger market share so better technology advancements (i.e. where’s the colour e-ink we were promised?); and they can do things other than be used as a reading device. Now with a range of screen sizes in phones and tablets (e.g. Samsung Note, iPad Mini, iPad, standard phone, etc) there is a non-dedicated e-reader suited to you!

Although, let’s not get ahead of ourselves just yet. This magical new screen I’m seeing in my crystal ball – did I mention I see a breakup on the horizon for Brad and Angelina? – isn’t here yet. Until we have the new screen and e-reader owners are upgrading or replacing their old devices, the dedicated e-ink e-reader is still going to be the device of reading choice for avid readers. The articles are talking about a decline in sales from a peak of 25 million in 2012, to a “predicted” 7 million in 2017. Is this really surprising regardless of a tech upgrade?

You see, this is why I love tech articles so much: the lack of a reality check. 25 million sales in 2012 (26 million in 2011 from my source), on top of other sales in previous years, pretty much taps out the avid reader market to sell e-reader devices to. So any sales after that are going to be from old e-readers dying and needing replacement, which is probably where the 7 million figure comes in (note that my source shows that to occur in 2016, not 2017). That isn’t the death of the e-reader, that is the maturation of the market. I guess we could try to convince avid readers to not spend as much money on books and instead spend more money on buying e-readers, but that would lead to all sorts of problems. We’d need shelves to store all of these e-readers on, maybe even taking up entire walls; file them using some sort of system that allows us to easily find them in order; perhaps hire a person, let’s call them a librarian, to look after these e-readers until someone comes to use them.

So despite my agreement that e-readers will eventually be replaced by other devices, I think that news of the death of the e-reader is greatly exaggerated.

Sony exits ebook biz

I don’t know if you’ve heard, but there are these things called electronic books now, e-books for short. Now these are brand new (invented 1971, possibly as early as 1949) and understandably the devices to read them are even newer (first e-reader released 1998). So it may come as a shock to many of you that quite a few people read e-books on e-readers now instead of paper books. It will come as even more of a shock to you that the Sony e-reader has become a thing of the past.

That’s right my fellow book lovers – lovers in the adoration sense, not in the brace yourself, oh yeah, uh-huh, uh-huh, chikka bow-wow, sense – it appears that Sony has decided it doesn’t want a dedicated e-reader, in fact it doesn’t even want an e-book store. They have announced that they are pulling out and customers are being transferred to the Kobo store.

Of course, I don’t think anyone is particularly surprised by this decision. Raise your hand if you’ve ever actually seen a Sony e-reader. Now keep it up if you’ve actually owned one. If you can see anyone with their hand still raised, I’d question how you manage to turn people’s web cams on. Sony has been playing at the bottom end of the market for e-readers and e-books for quite a while now. The chart below from Goodreads shows Sony were picking up Kobo’s scraps in the market.

So what does this mean for us readers? Well, it means the big dedicated e-readers remain, the Kindle and Nook. It also means Kobo could pick up a bit more of the e-reader and e-book market. But that isn’t particularly interesting to me, I’ll discuss why in a moment. What is interesting is the Sony e-reader is probably the victim of the modern device market.

I read an interesting tech article that was discussing mobile phones. They pointed out that the companies making money on phones weren’t actually making money on the phone sales, especially at the mid to lower price points, but instead cashing in on the app stores and downloads. The phone is a loss leader for the software business they run. Nokia and their deal with Microsoft is a classic example of this, with Nokia battling to compete for market share and profits.

Translate that to e-readers and the same thing applies. It was even worse for Sony, as the other competitors were/are selling their Kindle, Nook, Kobo, etc, as a loss leader to get people using their store or affiliates. This meant that the big stores attract the users, who buy the associated tech, which locks them to the stores (to some extent at least), leading to e-book sales profits. Terrific! As long as you don’t think too hard about the slave labour making the devices.

The reason I don’t find the market positioning of the e-reader devices of much interest is down to a few things. The first is a little statistic that has been showing up in surveys from Goodreads and The Pew Institute; namely that 29-37% of people read books on their phone (23% on a tablet). A dedicated reading device is only really in the book space now because the e-reader screen has less eye fatigue. At the moment! Watch this bubble burst as phones and tablets eat away at the readability technology, such that e-reader screens become redundant. Mobile devices also don’t have to be linked to any one e-book store, so interesting times are on the horizon.

Another view on e-readers future: http://techland.time.com/2013/01/04/dont-call-the-e-reader-doomed/

More anti-Amazon nonsense

This morning I was browsing my various news feeds when I noticed someone had written an article about the arrival of the Amazon Kindle store in Australia. Clearly this article was going to feed my confirmation bias on how awesome it was to have an Aussie version of Amazon available, just like Canada, the UK, India, Germany, Spain, etc. No longer being locked out of some editions of books because of our region, an Aussie store is one step closer to Aussie writers not having all the publishing issues that currently exist, a .au suffix making us feel special: all good! Right?

Well, not according to the article Amazon’s Australian Kindle store: an unhappy ending for the book industry? by Ben Eltham. Rather than stream bile right here, I’ll dissect Ben’s opinion piece about the demise of the protected Aussie book market, and hopefully inject some much needed reality.

Amazon has been prising open the wallets of Australian consumers for years – but what will its local push on Kindle mean for readers, writers and publishers?

It is always good to start an article by using emotive language and by poisoning the well. The use of a logical fallacy so early in the article does not bode well for Ben’s opinion piece.

The local book industry is threatened by Kindle’s entry into the Australian market. When Amazon opened its Australian Kindle store last month, it was to feisty reaction from independent bookshops. Charismatic Sydney bookseller Jon Page of Pages & Pages Booksellers even relaunched his “Kindle amnesty” – a scheme that allows conscientious local readers to swap their Kindle for the Australian book sector’s preferred e-reader, the Kobo, and receive a $50 book voucher for their trouble.

This opening reference to a stand by one independent bookshop being representative of all bookshops is another example of polarizing the argument before raising any actual evidence, essentially further poisoning the well. You see we are set up to believe that the Kobo e-reader is somehow better for Australian bookshops, despite Kobo also being in direct competition with stores in the same way the Kindle is, as well as to love the “feisty” response to the big bully Amazon arriving.

“We’re calling it Kindle Amnesty 2.0,” jokes Page, who is spruiking for the Kobo Aura HD, which he argues is “equal to or better than the Kindle Paperwhite”. Those who read via tablets such as the iPad or Galaxy have access to Kobo reader apps. “We want to take the fight to Amazon because they are so dominant in this market, particularly with the Kindle device,” argues Page. Pointing to the Commonwealth’s 2011 Book Industry Strategy Group report, he claims that Kindle represents about 70% of dedicated e-reading devices. (This figure does not include tablets, phones or laptops). “That’s a problem, because the Kindle locks competition out and locks customers in.”

My idea of a joke is a thing that someone says to cause amusement or laughter, especially a story with a funny punchline. “We’re calling it Kindle Amnesty 2.0” doesn’t really make the grade as a joke, but this is all about, again, poisoning the well and polarizing the reader to the author’s opinion without needing to state facts or evidence.

The next point about the Kobo being as good or better than the Kindle is neither here nor there, it just doesn’t matter. I agree that the Kobo is a great e-reader, but most e-readers are pretty good, you are really choosing an e-reader based upon the stores and catalogue they offer access to. I’ve written before about hearing Kobo Australia’s chief seeming to have a very good idea of what is needed in the market place for readers and authors. But ultimately the raising of Kobo vs. Kindle in a discussion about Aussie bookstores is like raising a conversation about which is the tastier bacon at a vegetarian food store.

Finally we do get some actual data, showing that the Kindle is the biggest e-reading device. Well, d’uh. Amazon have the biggest store and have expanded into the most markets, have invested in technology early, have created new markets themselves, and have….. Okay, let’s not get ahead of ourselves here. The point is that the argument raised is that Amazon and the Kindle have a monopoly. Which is true. What is false about this assertion is the idea that the monopoly isn’t one that can be supplanted by the next generation of technology, or better business models arriving, or the competition preying on Amazon’s weaknesses.

You see, the key weakness for Kindle is also it’s strength. If you lock readers into one store you allow the competition to usurp the market by doing the deals with many stores and libraries (hang on, that’s what Kobo is doing in Australia and Canada!). You also have to remember that the Kindle or any other e-reader is only really for avid readers. Tablets and phones are for the more casual readers, thus they aren’t locked into one device or one store. So we are only another generation of technology away from e-readers losing their advantage over tablets and phones, and the entire Kindle argument becomes moot.

Industry sentiment is divided over the impact of the entry of the tech giant into Australian online retailing. Some have been forecasting impending doom. Others are merely apprehensive about Jeff Bezos’ juggernaut. Amazon’s thin margins terrify competitors. Despite vast revenues, the parent company makes no profit. Amazon raked in US$17bn in net sales last quarter, for an operating loss of US$25m. Analysts and brokers are starting to wonder whether, eventually, Amazon’s gravity-defying stock price will tumble to earth.

This part is a doozy. Ben has framed a false dichotomy in how the industry perceives Amazon. Where is the mention of the people who love their Kindle and the Amazon store? Where is the mention of the people who like their Kindle and Amazon but want to be able to use other formats and borrow e-books from their local library? This is a common false dilemma fallacy used in arguments.

Next the argument goes to Amazon’s business model, providing some facts but leaving out others. Why? Why not mention what the “thin margins” are that terrify competitors? I’d sure like to know. The next point is about how Amazon makes heaps of money, yet doesn’t profit….. Remember above how I mentioned that Amazon had stayed ahead of the competition by expanding and investing? Well that’s where all that revenue is going, straight back into making their business better.

What I’ve always wondered was why an online bookstore was the first one to grab hold of the e-reader concept. E-books are not new, nor are e-readers. They have been waiting in the wings for a decade or more, waiting for a company to invest and make things happen. Why wasn’t this investor a publishing house? Why not a major bookstore chain? Surely they are meant to be knowledgable about their industry and future trends, so why weren’t they the ones creating the new digital marketplace instead of Amazon? The answer is obvious. Amazon had the balls to do it and had an eye on the future, instead of a protectionist view of old and antiquated business and media models. To the victor go the spoils.

But other industry observers have argued that an Australian Amazon presence will be good for consumers and readers. As Kobo’s Malcolm Neil told Melbourne’s Independent Publishing Conference recently: “Amazon is good because the customer likes them … We’re not going to win the argument by telling people they’re wrong.”

Didn’t I say above about Kobo’s boss being a bright guy that knew what the industry wanted? If you’ve heard Malcolm talk about the publishing industry before you know that he has a lot of good points that have been left out, can’t think why. Malcolm’s points are the first example in this article of a different viewpoint being offered. But we’ve already been setup to either disagree with it or ignore it.

Martin Shaw, books division manager at independent retailer Readings, argues that Amazon’s Australia venture may not be such big a deal. “It is only ebooks,” he says. “That market has got so many players in it now, who knows what sort of impact it will have? We will just have to see how the dust settles.” Shaw foresees a coming war of devices in which competitors try to lock customers into competing ecosystems. “I think there will be a lot of devices flooding the market trying to get people to enter the walled garden,” he says. “That will force other e-tailers like Kobo to become more aggressive.”

This speaks to my points above about Amazon and Kindle only being one technology change away from losing market share. I used the example of tablets and phones, but there are other examples in the online stores themselves. Both Kobo and Amazon have exclusive author deals happening. We’ll probably see more of this, which starts to sound like publishing houses and their favoured deals with stores.

Of course the irony is that, in our globalised world, Amazon is not really “starting up” in Australia at all. The retail behemoth has long been prising open the wallets of Australian consumers, who have been buying books and all manner of other things from Amazon in the US for years – estimates of how much that market is worth vary enormously. The move by Amazon to begin an “.au” store that trades in Australian dollars and sells Australian ebooks through Kindle merely makes that custom one step easier. “All that’s changed now is that it’s an Australian-facing site,” Page argues.

I think the irony with this paragraph is the use of the term irony when there appears to be none. But it does give the article a chance to move away from the viewpoints the author disagrees with and move back to more Amazon hate.

There are upsides for consumers. The Gordian knot of digital copyrights, based around various national boundaries, has meant that some US and Australian titles were not available as ebooks in Australia. The new Amazon.com.au store can now stock a much wider range of titles that have Australian-only digital licences.

Lower prices for consumers: Yay!

And prices will be forced lower. Shaw says that we may see “a race to the bottom”. Amazon’s deep pockets, he says, means “they can go there [to low prices] and stay there for as long as they want”. Australian book prices are still much higher than comparable titles internationally. In Amazon’s view, that margin can be returned to consumers in the form of lower prices.

Okay, Yay and Bullshit. Currently Australian e-book prices are ridiculously high. You cannot justify the high cost of an e-book when there are no distribution or printing costs. I have been meaning to post some figures taken from a few publishing houses and their presentation to the shareholder meetings, figures that show just how profitable e-books are for them thanks to the lower costs associated. There is actual irony here, because those same publishing houses are using e-books lower price to justify lower advances and smaller royalty percentages to authors. So Amazon making prices more competitive is a good thing, for readers and authors.

A quick look around the various sites for Australian ebooks revealed some savings. An ebook of Ross Garnaut’s Dog Days worth $9.99 on Kobo, was $9.49 on Amazon. Eleanor Catton’s Booker-winner The Luminaries was $10.68 on Kobo; on Amazon it was $9.35. (As a comparison, a paperback of Dog Days costs $15.29 from Bookworld, while The Luminaries costs $22.49). For other titles, owing to so-called “agency pricing”, Kobo and Amazon’s prices have converged: Christos Tsiolkas’ Barracuda was the same price on both.

Notice that this is the only time “agency pricing” is mentioned. It will not be discussed again. Despite the importance it plays in this entire argument about e-books, pricing, readers, authors, the industry and who is screwing whom.

The other potential winners of Amazon’s entry are successful authors and self-publishers. Amazon’s benefits to authors are controversial, but for the top tier they are real. The Australian publishing industry has been rather wary of embracing the digital world and while it’s hard to pinpoint precise figures, there’s a perception that many local authors have lagged well behind their US counterparts in ebook market penetration. Australian self-publishers will now get a 70% royalty for books sold to Amazon.com.au accounts. International experience has shown that a lucky few will reach big new audiences with bestselling self-published titles. Although on the other hand, mid-rank and lower authors may find themselves little better off.

Well, d’uh. Any new bookstore or way to buy books will favour already successful authors (NB: self-publishers are authors too), because, wait for it, people buy books by successful authors. What is not mentioned is that Amazon algorithms are more likely to expose readers/buyers to authors they haven’t heard of because of purchases they have made or books they have liked. I don’t know if Kobo have a similar system, but I do know that most bookstores do not have anything remotely similar to the promotional power of Amazon for new, emerging or midlist authors.

The statement about Australian self-publishers will “now” get 70% royalties is deliberately misleading. They already get a 70% royalty, that has been the policy from day one at Amazon, it is what all the other self-publishing platforms have come to adopt as well (correct me if I’m wrong on this, I haven’t checked them all).

Meanwhile, agents, publishers and booksellers still face real challenges from digital, Amazon or not. Digital is reshaping the industry and still threatens to cut middlemen out of the chain. Online-only retailers like Bookworld may be the most vulnerable, lacking the size and scale to adequately compete. When Amazon bought Book Depository, the UK retailer popular with Australian consumers, there was consternation in the book industry, despite the Australian Competition and Consumer Commission deciding not to oppose the move.

Yeah, who’d have thought an antiquated business model would be under threat by changes in the industry? And didn’t the article make the point that Amazon has already been in Australia to a large extent for years? So doesn’t this kinda negate any points made here?

As books blogger Patrick O’Duffy wrote recently in a long analysis of Amazon’s entry into the Australian market: “By starting this process of moving into Australia, Amazon is going to permanently affect the local writing, reading, publishing and bookselling world.” That much at least seems certain.

Um, no. This final statement and paragraph are about 10 years out of date. E-books and the ability of authors to manage their own careers without ‘gatekeepers’ is what has changed the industry. This has happened for quite a while now. To say that Amazon opening an Aussie store suddenly changes things completely negates the history and many of the points raised in this article.

Now that I’ve addressed the article by Ben Eltham, paragraph by paragraph, I think it is clear that this article is nonsense. It is just another in the long line of e-book, e-publishing, self-publishing, fear-mongering articles that have come to represent “informed” comment on the publishing industry over the last 5 to 10 years. I for one am sick of these articles, in fact I hate them. It isn’t just the continued “fear of change” mantra they all adhere to. The main reason I hate these sorts of articles is that they are trying to pretend that the publishing industry is hurt by changes that benefit readers and writers. Nothing could be further from the truth. Readers and writers are the publishing industry, everyone else is there at their behest. If those middlemen want to stay in the game then they have to offer something to the readers and writers that is beneficial to both. And the success of Amazon (Kobo, etc) and the various publishing houses (agents, editors, designers, etc) that have adopted/adapted to the new paradigms, only illustrates how out of touch these articles are with the industry. Instead of discussing the real issues, like the squeeze on authors, we get another stream of uninformed bile.

Relaxing read

funny-pic-reading-in-the-bath
And don’t even get me started on what happened to my Kindle.

Book Review: Lockdown by Sean Black

LockdownLockdown by Sean Black

My rating: 4 of 5 stars

Sometime last year Matt Hilton recommended a few authors to me, one of them being Sean Black. I dutifully downloaded a sample of Lockdown onto my Kindle, just letting it sit there, doing the electronic equivilent of gathering dust. Actually, in the digital age, I wonder if we will develop so many little phrases like “gathering dust” since the electronic medium has a lack of physical presence to have relatable descriptions assigned.

Over a year later I finally started Sean’s first novel, bought the full Kindle version, and plowed through this fast paced novel. I really enjoyed the brisk narrative and I could see similarities to Matt’s writing, which is probably why he was recommending Sean’s work.

Guess now I have to find more of Sean’s books.

View all my reviews

Publishers love ebooks – who’d have thunk?

Original article here.

Book Review: McGrave by Lee Goldberg

Mcgrave Mcgrave by Lee Goldberg
My rating: 5 of 5 stars

There are some books that you read and feel enlightened about the world around you. There are some books that are fascinating and insightful, making you think. Then there are some that are just unashamedly fun.

McGrave is a straight up actioneer, pure fun, and revels in what some would call cheesy cliches. Instead these cliches are actually part of the humour Less has used to make this story fun.

This story was originally written as a pilot for TV and reminds me greatly of the 80s cop shows. In fact, if you ever saw the hilarious Sledge Hammer, then you could imagine a similar take on action and cop adventure played straight. This McGrave adventure is certainly an escapist pleasure and it had me laughing and entertained throughout.

Treat yourself, unless your idea of a treat is Tolstoy.

View all my reviews

E-readers are filled with garbage?

An article in The Guardian on Sunday suggested that garbage, which they defined as genre fiction, was the big seller on Kindles and e-readers. See article here.

Prepare for the irony.

Okay, irony aside, The Guardian has published a number of articles extolling the inferiority of e-readers and e-books. For example, they deride romance and erotica as genres, yet they have always sold well. They deride horror, yet Steven King has been a bestselling author for 40 years. Excuse my cherry picking, but I can’t be bothered digging out my stats sheets to bury this argument further.

For years the literary fiction and biography markets have been kept afloat by the gift and commuter sales. Commuters can’t be seen to be reading anything other than high art or an intriguing insight into some mundane public figure, whose only claim to fame was being able to stand in front of a camera at the right moments. Similarly the books people received as gifts were always some intellectual boorish bunk posing as entertainment.

Now commuters don’t have to have the cover of their book on display and are free to read what they actually enjoy reading. Gift givers are wising up and going to wishlists and giving download vouchers. This isn’t just the end of snobbery, it is the start of truly great works of fiction.

E-Readers Are Cool

That’s right, E-readers were the gift of gifts this holidays. Now the Pew Institute have crunched the numbers to look at who was buying them and how this has changed over time. Report here.

The researchers performed phone interviews with 2,986 people and asked them, “Are you cool enough to own the greatest gadget since Maxwell Smart’s shoe phone?” With an error rate of 2.2%, the results were as follows:

  • E-readers and tablets were owned by 10% of people in December 2011.
    • This was 19% in January 2012.
  • The proportion of people owning at least one of these two increased from 18% to 29%.
  • Tablet owners are likely to be under 50 years old and have graduated college.
    • They are also likely to make enough money to buy lots of apps and books.
  • E-readers are more popular with women and the 30-49 age group.
    • E-readers are still pretty popular with anyone under 65.
  • College graduates and rich folks also love E-readers.
  • You should own an E-reader.

I have my E-reader, the new Kindle. I still love my pile of dead tree books, but I also love my Kindle.

My Kindle and a DTB

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