Do we consume media?
It is common for us to refer to books we read, movies and TV shows we watch, and whatever it is we do with news, in terms of consumption. But is that accurate? PBS Ideas Channel has an interesting video on this topic.
I like the idea of decoding as an explanation for how we interact with media. It certainly offers a better explanation for how some people will interpret something completely differently than if they were to merely consume it. Decoding also makes me feel much better about writing violent stories, and that is the important thing here: justifying stuff I already like.