Literary Fiction in Crisis was the headline lede for a series of articles in The Guardian last month. Long known as a balanced and inclusive arts publication (/sarcasm) they sought to highlight a serious problem and a solution for literary fiction.
In case you haven’t heard, people aren’t reading literary fiction. Book sales are dropping. I covered this in my post on Australian Fiction, and US Fiction, and the Guardian article covered the UK figures in its first piece in the series.
Let’s try not to think too hard about sales being in value terms and not volume. I mean, ebooks aren’t usually priced cheaper or anything and would hardly contribute to this revenue figure whilst being more profitable. Clearly, we need to get onto blaming the real culprits. Stupid kids these days are playing Tweeters and Facepage instead of buying books.
One reason suggested by the report for the decline in literary fiction sales is the recession, happening at the same time as the rise of cheap and easy entertainment. “In comparison with our smartphones, literary fiction is often ‘difficult’ and expensive: it isn’t free, and it requires more concentration than Facebook or Candy Crush,” the report’s authors write.
Won’t someone thinking of the starving artists!!
The researchers looked at the 10,000 bestselling fiction titles over the last five years and found: “Outside of the top 1,000 authors (at most), printed book sales alone simply cannot provide a decent income. While this has long been suspected, the data shows unambiguously that it is the case. … What’s more, this is a generous assessment. After the retailer, distributor, publisher and agent have taken their cut, there won’t be a lot of money left from 3,000 sales of the 1,000th bestselling title. That we are returning to a position where only the best-off writers can support themselves should be a source of deep concern.”
OMG, you’re telling me that artists have to have day jobs?* Oh the humanity! Surely this must be a new thing… Unless it has literally always been a thing. If only there was a graphic somewhere that could highlight the proportion of authors who make a living writing…
The second article covers some of the same ground before highlighting a couple of important points.
This continuity imperative has long been built into the foundations of commercial publishers, who expect many of their most successful writers to cough up a book a year. And as publishing has become more centralised, with much of its power now concentrated in three giant conglomerates, it has become more ruthless.
The brutal truth is that through the 1980s and 90s it was possible for the literary novelist to make a living on advances that didn’t “earn out”. They were supported by an old-fashioned value system that sanctioned the write-off of losses for the kudos of association with an “important” writer and a belief that literary value could be offset against the profits of more pragmatic publishing.
These points are ones which are not made often enough. In an industry that runs on the work of part-timers (88.5%), the proceeds to these employees are decreasing, the time commitments are increasing, and the investment in their careers is decreasing. Where are the three articles criticising this problem?
Of course, we need to steer the ship away from that iceberg of issues. The second article instead makes the argument that the UK Arts Council should fund more authors (and let’s assume the implication is that other governments around the world should do the same).
Unlike the performing arts, publishing has always been a largely commercial sector that has had to square its own circles. This is reflected in the fact that it gets only 7% of the funding cake handed out by the Arts Council, compared with 23% to theatre and 11% to dance.
Personally, I want to see Arts Council funding to be decided in a Thunderdome. It would be great to see starving artists facing off against one another for grants. The fit and agile dancers doing battle against the people who spend all day sitting and typing. They could stream it on Pay Per View and raise some extra arts funds.
There will be those who argue that this just shows that literary fiction is a hangover from the past, and the poor dears should knuckle down and resign themselves to writing what people actually want to read. But few would dare to make the same argument about experimental theatre or dance.
Yes, I’d argue this. And I would dare to make the same argument for theatre and dance. Thun-der-dome, Thun-dur-dome, Thun-der-dome!
The third article in this series makes just this argument – just to be clear, for writing what people want to read, not fighting in the Thunderdome. It doesn’t mince words and goes straight for the jugular.
Following the announcement from Arts Council England that sales of literary fiction are plummeting, it is suggested that arts subsidies be deployed to help writers survive. I have another idea. They should write better books.
This article goes on to imply that literary authors could put some effort into writing stuff people want to read, mainly via utilising compelling plots, which the author feels is a major flaw in literary works. I think he misses an important point. Authors can write whatever they want. But I do agree that authors can’t expect to earn a living from this unpopular writing, nor have people like it, nor have it be accepted as appropriate (e.g. racism). Pleasing a small club of literary snobs with worthy books doesn’t entitle authors to a full-time career.
Of course, nobody is proposing supporting genre authors. They aren’t writing important fiction and are thus not real authors. They deserve to starve! This is the main issue I have with the argument to fund literary fiction. Somehow we’ve glossed over all the authors who aren’t making a living writing genre, as though they have nothing to contribute to society, and are thus unworthy of arts funding. Admittedly, a very good study, mentioned in the second article, does show there are clear empathy differences between readers of genre and literary novels** – although why is still a question to be answered. So there is an argument to be made for literature support.
As I see it, there are a few paths we could tread. The reading industry could acknowledge that most authors are part-timers and do more to support this reality while they balance a day job with their art. Or we can acknowledge that arts are an important aspect of our culture and support ALL artists with grants – not just the “important” literary ones. This latter option could be easily and justifiably funded by taking government funding out of popular high-level sports – i.e. no more free stadiums for you football! Let’s just hope that sports don’t go up against arts in the Thunderdome.
*Side note: we could probably even refer to the artistic projects as the Side Hustle. This piece by Zen Pencils is quite good and captures the idea behind the author dream.
**Worth reading this paper, which I’ve linked directly. I expected this to be a small sample, poorly analysed, poorly reasoned, paper that was written to elevate snobbery with pseudoscience. It was actually a very solid study. Although, it is worth noting that literary merit was on a spectrum, so literary could be found in many titles. This included Raymond Chandler in the top third of literary titles, which surprised me (last spot was James Patterson, which should surprise no one).
Edit: A recent article touched on a point about art vs sport and the taxation of people in those fields in Australia. Interesting what we promote as important.
Edit: A Twitter thread about the origins of what we call literature versus genre caught my eye. The basic summary is that after the industrial revolution you had class divides between readers. Workers got to read one type of magazine, whilst richer managers (but not the capitalists) got a fancier magazine. The stories that were published in the fancier magazines became literary, whilst the rest was genre. So when I say that literature is based on snobbery, it is quite literally the snobbery of class divides in “Western culture”.
See also: Author Earnings