Can you name a book?

Sounds like a simple challenge, right? Name a book, any book at all.

In the long tradition of asking Americans general knowledge questions on the street and filming their glorious ignorance, I present this video from Jimmy Kimmel.

Before we all laugh and point at the Americans and insult their intelligence, let’s remember that you could do this just about anywhere. Although, Americans do make this stuff easy at times. I’ve previously discussed the reading figures for the US, UK, and Australia. I’m sure those numbers are at least in the same ballpark as other countries, if not outright representative.

Wait, why guess when I can actually use the wonders of the greatest information resource in human history to look that up? Why have an unfounded opinion that I then rant about in indignant outrage, arrogantly assuming I’m right and belittling anyone who does bother to look up the data? To the research!

Let’s start with the data that the above video was citing from Pew Research.

As we can see, the 24% figure is showing that older, poorer, less educated, men (just), and Hispanics read less in the USA. This isn’t a new conclusion, as data from Pew in 2016 shows. The conclusion around the number who don’t read is also similar to the 2016 results of 26% not having read a book in the last 12 months. I’m not sure you can interpret much change over time in the number of people reading, but numbers might be slowly decreasing (although, look at the uptick in audiobooks as that format has come down in price).

Now we can look at how the USA sits in terms of reading. I’ve previously discussed how Aussies spend roughly 23 minutes per day reading (ABS figures), or an hour a day if you believe the Australian Arts Council report (I suggested there was possible survey bias in that figure). Below you can see that the NOP World Culture Score puts Australia at 6 hours 18 minutes – which I think makes this an “ALL-YOU bench-press” set of numbers.

This chart suggests that the USA is probably typical for English speaking countries, but that many other countries read far more on a weekly basis in terms of hours. Unless reading is code for something else in non-English speaking countries. Maybe they thought they were being asked about how many hours they spent having sex per week.

If we then look at the countries and how frequently they read books you can see in the chart below that they were afraid to include the bars for “didn’t read a book”. The high end has only 14% of Chinese people not reading a book, whilst the low end has the Dutch at 43% not reading (USA comes in at 29%, UK 28%, Australia 38% – I demand a recount!!).*

How about the number of books people read, or at least what they claim once they round up?

What this all shows is that there are plenty of countries where you could ask ten people on the street to name a book and have one or two of them fail. You could ask those ten people what book were they reading today and only three of them could. Isn’t that sad? I reckon people would really enjoy reading if they made time for it. I’ve commented before on why I think people don’t read, suggesting that they don’t because they get told to read literature when they actually enjoy thrillers, sci-fi, and romance.

Maybe it is time to change that before someone sticks a camera and microphone in our faces.

*Be careful with my assumption here. Depending on how the question was asked and any other unreported categories, I may be very wrong in assuming the unreported numbers are non-readers.