My rating: 5 of 5 stars
The first rule of MarketWorld is you do not criticise MarketWorld.
Winners Take All is a critique of the modern market-driven and capitalistic thinking that dominates the social and political landscape. Giridharadas focuses upon philanthropy in particular, as the more moralistic and benign problem of MarketWorld that is often used to whitewash the more obviously bad actions of those solely interested in the accumulation of wealth and power to the detriment of others.
This was a very interesting read and particularly insightful.* Throughout the book, Giridharadas is able to show us how MarketWorld created itself and now perpetuates and grows itself. And it doesn’t back away from being critical of people who think of themselves as doing good (and in a sense are) and of the system that allows this to happen.
Two topics in the book particularly resonated with me. The first was the idea of the immoral or amoral approach that is used to making money, which is then used for philanthropy later. This money is often made by exploiting people and the commons ruthlessly, and then is whitewashed of guilt by “giving back”, rather than, you know, not exploiting people/commons in the first place and thus negating the need for giving. I’ve previously come across this idea from a few philosophers and people like Alain de Botton who have discussed this on moral grounds.
The second topic was that of the Thought Leader. I’ve long been troubled by the happy-clappy approach to ideas and intellectual thinking we see in popular culture. Whether it be TED talks or deceptive pop-science authors like Malcolm Gladwell, there is a tendency in this field to be anti-intellectual or present a facile understanding of an issue/topic. So I especially enjoyed seeing the Thought Leader taken down a peg or two and the winning formula exposed.
Thought Leader 3-Step:
1) Focus on the victim, not the perpetrator.
In this way, you can avoid dealing with larger systemic issues and instead make smaller changes that have more direct and emotional appeal. Think, telling women to not dress too sexily so they won’t get raped** instead of addressing the issue of rape and rapists.
2) Personalise the political.
Or to put it another way, don’t be a critic pointing out systemic and collective issues, but instead make it about personal and individual dramas.
3) Be constructively actionable.
This is about having some nice and easy steps that people can do to make a difference. Remember to keep it at a personal level!***
This book wasn’t without fault. I’m not a particular fan of the narrative/literary journalism style employed. You commonly see this style in the pretentious long-form essays and “import” journalistic pieces. What it tends to do is obscure hard facts in the narrative and steer away from addressing points fully. This might make for a more “human” piece of writing that many would call more engaging and interesting, but it weakens just about any point and argument made.
I highly recommend this book.
Thanking our sponsors:
*The reason for the insightfulness is obvious if you are familiar with Giridharadas or read the Acknowledgements section. This is his playground. He is the son of a director of the McKinsey Institute consulting firm (they come in for a lot of flak in the book), worked there himself, he’s a Harvard alum, has given TED Talks (thought leader), and was a Henry Crown fellow of the Aspen Institute.
**And ironically, this is a great example of why this sort of focus just doesn’t work. It is a myth that clothing has anything to do with rape, but addressing rape and rapists would require a systemic change that makes many uncomfortable.
***This is why we see IPCC and other climate change reports making recommendations like installing solar panels, installing led lighting, and buying an electric car, rather than demanding a move away from fossil fuel usage at a society level.