Us readers know how awesome we are. And if we ever socially interacted with people everyone would realise that. We also want to know that we’re not alone. In a holistic sense. Obviously alone in the physical sense because otherwise someone would try to interrupt our reading.
Sensing our need for connection to a nationwide community of book nerds, The Australian Arts Council commissioned a report to figure out who was reading books. The report surveyed 2,944 people to see who read, how much, how they found books, and whether they preferred waiting for the movie adaptation. Let’s see what they found.
Firstly they wanted to establish how often people read and how that compared to other leisure activities. Reading was obviously less popular than dicking around on the internet and watching TV, but apparently beat out exercise. Although they excluded sport, and Aussies have a funny definition of sport. But this finding is similar to 2006 ABS figures that suggest Aussies spend 23 minutes per day reading, versus 21 minutes for sport and outdoor activities, and 138 minutes for Audio/Visual Media (Table 3.3).
Next are the reader categories. Non-readers were actually a small group, mostly male and more likely to have less education (although I wouldn’t read too much into that last detail). Occasional readers made up half the population, and were defined as reading 1 to 10 books in the last 12 months. Frequent readers were a surprisingly large segment, were defined as reading more than 10 books in a year, and were mostly female, older, better educated, and clearly better looking with tonnes of charisma.
Reading is to intellectuals what the bench press is to lifters. On the surface they might appear to be a good representation, but most exaggerate how much to appear better than they really are. Oh, and they generally aren’t fooling anyone… So I’m a little suspicious of the popularity of reading suggested by the above figures.
For one, only 34% of Aussies have visited a library in the last 12 months (2009-2010 ABS data) and 70% of them attended at least 5 times. Yet this new survey suggests 39% of people borrowed one or more books from a library in the last month. That’s roughly comparative figures of 24% from the ABS and 39% from this survey.
I’m suspicious. This survey might not be as representative as claimed. Or reading may have suddenly risen in popularity since 2010…. Doubtful given that both the ABS and this survey suggest otherwise. ABS suggested the the amount of time spent reading had decreased by 2 hours between 1997 and 2006, whilst this survey suggested the book reading times were roughly the same as 5 years ago (Figure 8 – not presented).
The next figure of average reading rates either suggests Aussies are reading quite a bit, or inflating their numbers like an “all you” bench press. The average Aussie is reading 7 hours a week (5 of those for pleasure) and getting through 3 books a month (36 a year: not bad). Occasional readers are reading one book a month from 5 hours a week, compared to the Frequent readers who are reading 6 books a month from 11 hours per week (72 books a year: nice).
But I’m not sure how accurate these claims are. I cited ABS figures above that suggested Aussies spend 23 minutes per day reading, or 2hrs 41mins (161 minutes) per week. So either one of these two samples is unrepresentative, or some people just love to inflate how much they read. I’m leaning toward the latter.* But you can trust me on my bench press numbers. Totally accurate and “all me”.
The final figure I found interesting was of favourite reading genre. When you included non-fiction and fiction genres there were two clear winners: Crime/Mystery/Thrillers; and Science Fiction/Fantasy.
These are our favourites yet our bookstores would suggest that Sci-fi and Fantasy are niche and only deserving of a shelf at the back of the store. Cookbooks, memoirs, literature, and the latest contemporary thing that isn’t quite literature but isn’t exciting enough to be genre, are typically dominating shelves in stores. This would annoy me more if I wasn’t already suspicious of how representative this survey was, or how honest the respondents were being.
It could well be that people enjoy reading Thrillers and Fantasy but feel compelled to read other things. Maybe people are brow-beaten by the literary snobs to read only the worthy stuff and not the guilty pleasures. Maybe the snobs in Fort Literature have successfully turned favour against the invading Lesser Works. This might not be the case though, as 51% in this survey say they are interested in literary fiction but only 15% actually read it.
It could be that people are borrowing books from libraries or friends. Borrowing books is popular with 41% borrowing one or more books per month, mostly from friends (43%) and libraries (39%). But 39.5% bought at least one book in the last month (92% of 43% buying for themselves). So the tiny niche sections in bookstores for the most enjoyed genres still doesn’t make much sense.
I’m not sure what to make of all this. I mean, aside from Yay, Reading!
For comparison the USA Pew Research’s 2016 annual survey of readers data is presented below. This suggests that Aussies read more than Americans. Assuming people are being honest.
“Key” insights from the Aussie research:
• We value and enjoy reading and would like to do it more – 95% of Australians enjoy reading books for pleasure or interest; 68% would like to read more, with relaxation and stress release the most common reason for reading; and almost three-quarters believe books make a contribution to their life that goes beyond their cost. Over 80% of Australians with children encourage them to read.
• Most of us still turn pages but many are swiping too – While print books still dominate our reading, over half of all readers in-clude e-books in the mix, and 12% audio books. Most Australians (71%) continue to buy books from bricks-and-mortar shops, while half (52%) are purchasing online. Word of mouth recommendations and browsing in a bricks and mortar bookshop are our preferred ways to find out what to read next. At the same time, nearly a third of us interact with books and reading through social media and online platforms.
• We are reading more than book sales data alone suggests – each month almost as many people borrow books (41%) as those who buy them (43%) and second-hand outlets are the third most popular source for buying books (39%), after major book chains (47%) and overseas websites (40%). Those who borrow books acquire them almost as frequently from public libraries as they do by sharing among friends.
• We value Australian stories and our book industry – 71% believe it is important for Australia children to read books set in Australia and written by Australian authors; and 60% believe it is important that books written by Australian authors be published in Australia. While there is a common perception among Australians that books are too expensive, more than half believe Australian literary fiction is important. Almost two-thirds of Australians believe books by Indigenous Australian writers are important for Australian culture.
• We like mysteries and thrillers best – the crime/mystery/thriller genre is the most widely read and takes top spot as our favourite reading category. We also love an autobiography, biography or memoir. (Source)
* I’m biased toward the ABS survey results over the Australian Arts Council for a few reasons. The first is that the ABS data is part of a larger Time Use Survey (How Australians Use Their Time, 2006, cat. no. 4153.0), so this removes a few biases in how people would answer questions (i.e. ask people specifically about how awesome books are, you’re going to talk up your reading more). It is also the larger survey covering 3,900 households. The methodology was also more likely to produce better data, since respondents were filling in a daily dairy and being interviewed. The Arts Council methodology wasn’t bad, but the survey was developed by interest groups, so the questions were presuming some things.
I recently reblogged an article from The Conversation about how awesome the Harry Potter books are, but how snobby (some?) literary people are about them. The vitriol and chastisement of the Harry Potter books reminds me of a time when I too was not on the Potter bandwagon. Oh how wrong I was.
I think it is worth addressing a few of the arguments that are levelled at JK Rowling and genre fiction in general. Let’s use Rowling as a stand in for all genre authors. Because all genre authors are just as successful and beloved…
Mostly the arguments revolve around Rowling not having the correct goals in her writing. Of course, these supposed goals are rather arbitrary and change depending upon who is deciding what Rowling’s goals should be. Because apparently writing an entertaining book series that sells hundreds of millions of copies, has devoted fans, promotes laudable social principles, and got some kids reading books who wouldn’t have otherwise isn’t enough for some people. They also tend to expect the world from the Harry Potter books, something that I’ll delve into further below.
Take for example this piece by Nicholas Lezard in The Guardian:
Do I need to explain why that is such second-rate writing?
If I do, then that means you’re one of the many adults who don’t have a problem with the retreat into infantilism that your willing immersion in the Potter books represents. It doesn’t make you a bad or silly person. But if you have the patience to read it without noticing how plodding it is, then you are self-evidently someone on whom the possibilities of the English language are largely lost. Source.
Ugh. I’ve got two words for you, Nicholas Lezard, and they are what your mum should have said to your dad on that fateful day.
There is so much to unpack in that small quote. Lezard starts by insulting fans of the books, then says he isn’t insulting them, then insults them again. Someone who could write a paragraph such as this is self-evidently someone upon whom the possibilities of the English language are largely lost. He’s insulting the use of speech identifier verbs whilst failing to understand the audience and style being utilised. If you expect YA to be using the same style as the Man-Booker winners you’re gonna have a bad time.
But why insult fans, young and old, of the series? Why insult Rowling? Although she is probably insulated from such lowly criticism in her gold-lined money castle. He didn’t like something, he can critique it, but he is forgetting that a literary critique stands on argument, not insulting people for disagreeing with him.
This speaks poorly of Lezard and other such critics. In a previous post I discussed literary people defending Fort Literature from the invading Lesser Works. But this is Lezard leading a charge against the peaceful village inhabited by the Lesser Works. He has marked himself the despotic bigoted scourge of Fiction Land, seeking to crush all those who would dare be different from him.
Other critics of Harry Potter have argued that the series didn’t do enough to change the world. This piece comes from the unsupported opinions at The New York Times:
But in keeping with the intricately plotted novels themselves, the truth about Harry Potter and reading is not quite so straightforward a success story. Indeed, as the series draws to a much-lamented close, U.S. statistics show that the percentage of youngsters who read for fun continues to drop significantly as children get older, at almost exactly the same rate as before Harry Potter came along. Source.
Of course, the problem with this argument is that it requires one series by one author to change the lives of all kids worldwide… The article itself cites the series as having sold 325 million copies worldwide in the decade since the first book’s release (a third of that in the USA alone). Out of the 1.9 billion kids and 7 billion people in the world that means only 17% of kids, or 4.6% of people have bought a Harry Potter book (because nobody ever bought the whole series, or two copies of one of the books, or saw a copy in a library). To put that 325 million copies for the entire series in perspective, roughly 175 million people paid to see A film in the cinema that was tenuously about cars. A similar number paid to see the final Harry Potter film. Let’s face it: reading isn’t that popular.
Let’s break this amazing phenomenon down a bit further. There have been several studies that have looked at readers, particularly kids, and how many of them have read the books.
This is a small survey of children (N = 233) looking at Harry Potter fans, but is consistent with other studies and with a Waterstones reader survey the researchers used to validate the small study. You can see that most kids had read the first book, but that quickly dropped off as the series continued. The studies showed that only 25-35% of kids had read all 7 books in the series, with the average fan reading 3.98 books in the series.
Another thing to note is that studies have also found that 46% and 49% had read a Harry Potter book. Or to put it another way, over 50% of kids hadn’t read any Harry Potter books, and many had only tried one (usually the first one). The most popular book series of all time still isn’t read by a majority of people.
But what about JK Rowling’s influence on reading?
This study was of only 650 kids, but it does illustrate that particularly amongst secondary school kids that they were inspired to read. More books, more difficult books, and more fiction – and if someone can point out the difference between non-fiction and fiction I’d much appreciate it.
Another study of a similar size found supporting results:
Many, though not all, of our enthusiasts consider the Potter books a major contributor to both their self-identification as readers and their wider literacy development. Perhaps the most striking change they reported was the confidence and motivation to try more challenging books or more books in general. Thus, the Potter books—particularly the thicker ones—acted as a “Portkey” or “gateway,” transporting readers into the world of more mature fiction. Source.
The increasing complexity and length of the books was cited in both studies as giving people confidence to grow as readers. But it was also noted that one of the reasons given for not reading all of the books in the series was also the increasing complexity and length. In other words you can’t please everyone, especially not kids. Unless you have ice-cream. And the kids aren’t lactose intolerant.
So the problem isn’t that the books are second-rate, nor that they aren’t encouraging people (kids are people too) to read. The problem is that even the most popular book series ever is going to have a limited impact. Rowling has managed to connect with a huge audience – for a book – which has had positive impacts on readers, such that they are more likely to go out and read more books, even the more complex books that keep the literary snobs in a job.
It is a big ask to expect one book series to have improved literacy rates. At the risk of labouring the point – any further – most people don’t read, and most people who do read won’t have read Harry Potter. The problem isn’t Rowling failing to inspire people enough. It isn’t that she wasn’t a good enough writer. The problem is that people love to make lazy attacks on genre fiction. They don’t want to admit that reading is not that popular and that what we have been doing is probably not encouraging new readers. At least Rowling was on the right track.
Did you realise the first Harry Potter novel was released 20 years ago? Did you feel really old just now?
Check out this really cool Infographic on the series, and revisit the differences between the books and the movies: Sorcerer’s Chamber of Azkaban, Goblet of Fire and Order of the Phoenix , Half-Blood Prince and Deathly Hallows.
Via Cartridge Save.
There are so many great fantasy fiction novels out there, I’m just going to list a few of my favourites.
Deepak Chopra: Quantum Healing
Let’s face it, Chopra has been a bestselling fantasy author for decades now, so I could have named any of his books. He never fails to churn out the most epic of fictional nonsense, but Quantum Healing has to be his most mind-boggling work.
Various: Climate Change: The Facts
Okay, I’m cheating a bit here, as this treads into science fiction territory, but as a work of fantasy, it also holds its own. This collection of short stories is by a who’s who of fantasy authors on the theme of an alternate reality where climate change isn’t real.
Jeffrey Smith: Seeds of Deception
From everyone’s favourite flying yogi comes his groundbreaking fantasy novel about conspiracies, genetics, food, and how to ignore several fields of science and scientists by shouting la-la-la-la. Also qualifies as a comedy due to being so laughable.
Stephanie Messenger: Melanie’s Marvelous (sic) Measles
An homage to Roald Dahl’s, this piece of fantasy is notable for being written as though the author were a child who never learnt English. Such an amazing piece that is sure to have you queueing for the iron lung.
This post originally appeared on Quora.
I’m looking forward to 2015. With each New Year there is a chance to change ourselves and the world around us, to make it better, to lay plans to bring about a better Australia. It is always best to make these plans at the beginning of the year, not at any other times throughout the year, because the earlier we make the plans, the easier it will be to forget them when it comes time to follow through.
This year I plan to make a few small changes, and if others follow my lead, we may have a better country by 2016.
Join a gym.
Last year I tried to lose weight using the Paleo Diet, which was based on the diet that someone who failed history and biology thought our ancestors ate. This year I’m going to join a gym for the year and then stop attending sometime in the second week of January. Regular gym members appreciate it if New Year’s Resolutioners leave before the end of January so that they have forty-eight to fifty weeks of the year they can work out unhindered. Gyms appreciate the extra memberships to keep their business running without having to invest in more equipment and space.
Do something about climate change.
I know I’ve been putting this one off since the 1980s, but this year for sure. Look, I know that coal is good for humanity and that climate change is crap, but I have all of these scientist friends who work for all of these science organisations who have been pestering me. I think at this stage it would be easier to stop using fossil fuels just to shut these experts up.
Stop reading the fantasy fiction genre.
There has been a lot of fantasy fiction released this past year. Regular series were back again with tales from Fox News, The Australian, in fact just about everything published by News Corporation. Until these fantasy authors start producing more realistic stories, such as Matthew Reilly’s story about a zoo filled with dragons, then I will have to stop reading them.
End my expectation of entitlement and join team Australia.
Australians have been far too entitled for far too long. Living in a first world economy that survived the 2008 Global Financial Crisis relatively unscathed has made us complacent. We have to stop expecting welfare, job security, privacy, and a fair go, unless we are rich, white, coal miners.
Start saving for my kids’ education.
Part of being entitled was the idea that we could expect an education that would give Aussies a good start at the fair go. Now it is up to me to make sure that my kids can afford an education. Our leaders know that it isn’t realistic for Aussies to expect a free education like they had, it is much more realistic to saddle young Australians with huge education debts, or have rich parents. Not being rich I’ll have to save money now for my kids’ education, they’ll just have to do without clothes, shoes and food in the meantime.
Write more letters of support for politicians.
Our nation’s elected leaders had a tough time in 2014 with experts from science, economics and ethics disagreeing with their policies and statements. Whether it be scientists pointing out that climate change was real, economists disagreeing with the budget measures and pointing out that the carbon tax was working, or the Human Rights Commission condemning the asylum seeker policies, it is clear that our politicians need more support for their uninformed policies. So I will be writing letters of support in 2015 encouraging them to stay the course, no matter how many uppity experts, with their facts and logic, disagree with them.